Guía que pretende ayudar al farmacéutico en su día a día, ofreciéndole herramientas prácticas para llevar mejor su farmacia, para llevar mejor su pequeña empresa. Libro orientado a la gestión empresarial de la farmacia y de lectura obligada para aquellos profesionales que desean mejorar la oficina de la farmacia, ya que en él encontrarán las claves para conocer al nuevo cliente, cómo comunicarse con él, cómo motivar al equipo, cómo construir la marca, cómo disponer los productos y cómo hacer gestión por categorías. * Libro repleto de consejos muy prácticos y fáciles de llevar a cabo. * Muestra el camino para que la farmacia evolucione hacia un mayor papel sanitario. * Libro con lenguaje sencillo * Libro a color

This report reviews the important role of medicines in health sytems, describes recent trends in pharmaceutical expenditure and financing, and summarises the approaches used by OECD countries to determine coverage and pricing.

The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK

Thanks to remarkable advances in modern health care attributable to science, engineering, and medicine, it is now possible to cure or manage illnesses that were long deemed untreatable. At the same time, however, the United States is facing the vexing challenge of a seemingly uncontrolled rise in the cost of health care. Total medical expenditures are rapidly approaching 20 percent of the gross domestic product and are crowding out other priorities of national importance. The use of increasingly expensive prescription drugs is a significant part of this problem, making the cost of biopharmaceuticals a serious national concern with broad political implications. Especially with the highly visible and very large price increases for prescription drugs that have occurred in recent years, finding a way to make prescription medicinesâ€"and health care at largeâ€"more affordable for everyone has become a socioeconomic imperative. Affordability is a complex function of factors, including not just the prices of the drugs themselves, but also the details of an individual's insurance coverage and the number of medical conditions that an individual or family confronts. Therefore, any solution to the affordability issue will require considering all of these factors together. The current high and increasing costs of prescription drugsâ€"coupled with the broader trends in overall health care costsâ€"is unsustainable to society as a whole. Making Medicines Affordable examines patient access to affordable and effective therapies, with emphasis on drug pricing, inflation in the cost of drugs, and insurance design. This report explores structural and policy factors influencing drug pricing, drug access programs, the emerging role of comparative effectiveness assessments in payment policies, changing finances of medical practice with regard to drug costs and reimbursement, and measures to prevent drug shortages and foster continued innovation in drug development. It makes recommendations for policy actions that could address drug price trends, improve patient access to affordable and effective treatments, and encourage innovations that address significant needs in health care.

An oncologist’s integrative path to treating and living better with or beyond cancer Dr. M. Laura Nasi presents a new way of looking at how we view and treat cancer. With current advances in medicine, we’re learning more about the ways different aspects of our lives and health impact and interact with one another—why does one long-term smoker get diagnosed with stage-4 lung cancer while another remains cancer-free? Why does someone exposed to a known carcinogen get sick while someone else is apparently immune? What seemingly unrelated factors end up playing key roles in disease etiology, progression, and prognosis? In this well-researched, inspiring, and easy-to-read guide, Dr. Nasi offers an integrative, whole-person approach to cancer, and explains how it is a systemic disease manifesting a global condition locally. Conventional medicine focuses on attacking malignant cells. Integrative medicine encourages chemo and radiation when necessary, while also focusing on a patient’s internal balance to help halt the disease. Nasi draws on the latest research on the PNIE (psycho-neuro-immuno-endocrine) network to help our systems recognize, repair, or eliminate the cancer cells, focusing on nutrition, stress management, exercise, adequate sleep, healthy relationships, and other body/mind/spirit modalities. Dr. Nasi encourages patients to become empowered agents of their own care.

Presents more than four thousand contemporary colloquial expressions from Spain, Latin America, and the Spanish-speaking community in the United States, with definitions, a sample sentence, and an equivalent in American slang.