A unique and practical guide to making high-impact presentations by using visual communications techniques.

The author of the bestselling "Buckland's Complete Book of Witchcraft" writes a handbook for anyone who wishes to communicate with spirits, as well as for the less adventurous who simply want to satisfy their curiosity about the subject.

The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”—Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins. Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable—whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters. In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC PERCEPTION AND REALITY CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it. With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through today’s rocky landscape of business—where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance. PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT “Every major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate ... The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”—LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW

DEEP SPACE COMMUNICATIONS A COLLECTION OF SOME OF THE JET PROPULSION LABORATORY’S SPACE MISSIONS SELECTED TO REPRESENT THE PLANETARY COMMUNICATIONS DESIGNS FOR A PROGRESSION OF VARIOUS TYPES OF MISSIONS The text uses a case study approach to show the communications link performance resulting from the planetary communications design developed by the Jet Propulsion Laboratory (JPL). This is accomplished through the description of the design and performance of six representative planetary missions. These six cases illustrate progression through time of the communications system’s capabilities and performance from 1970s technology to the most recent missions. The six missions discussed in this book span the Voyager for fly-bys in the 1970s, Galileo for orbiters in the 1980s, Deep Space 1 for the 1990s, Mars Reconnaissance Orbiter (MRO) for planetary orbiters, Mars Exploration Rover (MER) for planetary rovers in the 2000s, and the MSL rover in the 2010s. Deep Space Communications: Provides an overview of the Deep Space Network and its capabilities Examines case studies to illustrate the progression of system design and performance from mission to mission and provides a broad overview of the mission systems described Discusses actual flight mission telecommunications performance of each system Deep Space Communications serves as a reference for scientists and engineers interested in communications systems for deep-space telecommunications link analysis and design control.

Mikael Krogerus and Roman Tschäppeler have tested the 44 most important communication theories and distilled them in book form, alongside clear and entertaining illustrations. • Want better conversations? Ask open-ended questions that have no right or wrong answers—make your partner feel brilliant. • Want better meetings? Ban smartphones, use a timer, and make everyone stand up. • Want better business deals? Focus on the thing, rather than the person; on similarities, rather than differences; and on good outcomes, rather than perfect ones. Whether you want to present ideas more clearly, improve your small talk, or master the art of introspection, The Communication Book delivers, fusing theoretical knowledge and practical advice in a small but mighty package. With sections on work, the self, relationships and language, this book is indispensable for anyone who wants to improve what they say, and how they say it.

This book provides a clear and easy to follow treatment of communications and networking. It is written specifically for undergraduates who have no previous experience in the field. The author takes a step-by-step approach, with many examples and exercises designed to give the reader experience and increase confidence by using and designing communications systems. Written by a lecturer with many years' experience teaching undergraduate programmes, the text takes the reader through the essentials of networking and provides a comprehensive, reliable and thorough treatment of the subject. The book is also accessible for business professionals.