Leadership is so much a part of the conduct of training that at times it is difficult to tell where one stops and the other starts. . . . “The best book on military training from platoon to division level that has been published in any army.”—Army magazine “His message is that whatever works and gets results by the most direct and efficient means is good. All else should be eliminated.”—Air University Review “A utilitarian book that talks intelligently of leadership, management and common sense.”—ARMOR magazine “A hardhitting and unvarnished . . . authoritative work that should be read and reread by everyone who aspires to be a truly professional soldier.”—General Bruce Palmer, U.S. Army (Ret.) “A gem, with few peers, invaluable . . . [Arthur Collins'] advice is always performance oriented. Don't talk so much about it, he says, Don't make so many fancy charts about training. Instead, do it. Teach it. Perform it.”—Parameters

What does it take to get the job done? How do you get the men in your unit to do what you say? To follow you into battle and shoot to kill? How you build the confidence that spurs men on to do their job, to stand by their leader and each other? Praise for Small Unit Leadership “Identifies in very specific terms what company grade officers and non-commissioned officers (NCOs) must do to ensure winning in land battle.”—Marine Corps Gazette “Colonel Malone tackles the elusive topic of leadership with a real-world, pragmatic approach. This is not a book of intellectual theorization, but of specific techniques for leading soldiers on and off the battlefield.”—U.S.N.I. Proceedings “The author condenses volumes of psychological studies into a readable and exciting book on practical military leadership.”—ARMOR “Colonel Malone not only provides handy guides on what should be done and how it should be done . . . he also aids the reader in how to know that desired results are being achieved.”—Leatherneck

“It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important. Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.