Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.

First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

"Commodification" refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen and the globalization of Taleggio cheese are some of the surprising topics in this volume that show how friendship, death, spirituality and artisanship all have a price after being commodified. This collection of essays gives a perspective on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself.

From the pages of The Baffler, the most vital and perceptive new magazine of the nineties, sharp, satirical broadsides against the Culture Trust. In the "old" Gilded Age, the barons of business accumulated vast wealth and influence from their railroads, steel mills, and banks. But today it is culture that stands at the heart of the American enterprise, mass entertainment the economic dynamo that brings the public into the consuming fold and consolidates the power of business over the American mind. For a decade The Baffler has been the invigorating voice of dissent against these developments, in the grand tradition of the muckrakers and The American Mercury. This collection gathers the best of its writing to explore such peculiar developments as the birth of the rebel hero as consumer in the pages of Wired and Details; the ever-accelerating race to market youth culture; the rise of new business gurus like Tom Peters and the fad for Hobbesian corporate "reengineering"; and the encroachment of advertising and commercial enterprise into every last nook and cranny of American life. With its liberating attitude and cant-free intelligence, this book is a powerful polemic against the designs of the culture business on us all.

Finally back in print, with a new Preface by the author, this lively, authoritative, and pathbreaking study considers the history of material advances and domestic service, the "women's separate sphere," and the respective influences of advertising, home economics, and women's entry into the workforce. Never Done begins by describing the household chores of nineteenth-century America: cooking at fireplaces and on cast-iron stoves, laundry done with boilers and flatirons, endless water-hauling and fire-tending, and so on. Strasser goes on to explain and explore how industrialization transformed the nature of women's work. Easing some tasks and eliminating others, new commercial processes inexorably altered women's daily lives and relationships—with each other and with those they served.

In What Money Can't Buy, renowned political philosopher Michael J. Sandel rethinks the role that markets and money should play in our society. Should we pay children to read books or to get good grades? Should we put a price on human life to decide how much pollution to allow? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons, auctioning admission to elite universities, or selling citizenship to immigrants willing to pay? In his New York Times bestseller What Money Can't Buy, Michael J. Sandel takes up one of the biggest ethical questions of our time: Isn't there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? Over recent decades, market values have crowded out nonmarket norms in almost every aspect of life. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. In Justice, an international bestseller, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes a debate that's been missing in our market-driven age: What is the proper role of markets in a democratic society, and how can we protect the moral and civic goods that markets do not honor and money cannot buy?

Sustaining a Hindu universe at an everyday life level requires an extraordinary range of religious specialists and ritual paraphernalia. At the level of practice, devotional Hinduism is an embodied religion and grounded in a materiality, that makes the presence of specific physical objects (which when used in worship also carry immense ritual and symbolic load) an indispensable part of its religious practices. Traditionally, both services and objects required for worship were provided and produced by occupational communities. The almost sacred connection between caste groups and occupation/profession has been clearly severed in many diasporic locations, but importantly in India itself. As such, skills and expertise required for producing an array of physical objects in order to support Hindu worship have been taken over by clusters of individuals with no traditional, historical connection with caste-related knowledge. Both the transference and disconnect just noted have been crucial for the ultimate commodification of objects used in the act of Hindu worship, and the emergence of an analogous commercial industry as a result. These developments condense highly complex processes that need careful conceptual explication, a task that is exciting and carries enormous potential for theoretical reflections in key fields of study. Using the lens of ‘visuality’ and ‘materiality,’ Sinha offers insights into the everyday material religious lives of Hindus as they strive to sustain theistic, devotional Hinduism in diasporic locations--particularly Singapore, Malaysia, and Tamilnadu--where religious objects have become commodified.