This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.

In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and

Drawing on lessons from post-communist Europe, this book provides a summary of the practical wisdom learned in the management of ethnic conflicts from the Balkans to Chechnya. Grounded in empirical - mostly comparative - research, the essays go beyond theoretical postulates and normative ideals and acknowledge the considerable experience that exists within the post-communist world on ethnic conflict, nation and state building. What does the post-communist experience have in common with other nationalisms and nation-related conflicts, and what, if anything, is unique about it? This book, written by academics with experience as policy advisors, is strongly policy-oriented. The primordial type hypotheses of ethnic social capital and ancient hatreds are tested on the basis of public opinion surveys on nationalism and ethnic cohabitation in various countries in east-central Europe. Power-sharing arrangements in the Balkans, the small separatist Republics of the post-Soviet world as well as ethno-federalism from the former Yugoslavia to the former Soviet Empire are discussed in the respective chapters.

China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment. It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world’s second-largest economy.

This handbook presents a comprehensive survey of the formation and transformation of nationalism in 15 East and Southeast Asian countries. Written by a team of international scholars from different backgrounds and disciplines, this volume offers new perspectives on studying Asian history, society, culture, and politics, and provides readers with a unique lens through which to better contextualise and understand the relationships between countries within East and Southeast Asia, and between Asia and the world. It highlights the latest developments in the field and contributes to our knowledge and understanding of nationalism and nation building. Comprehensive and clearly written, this book examines a diverse set of topics that include theoretical considerations on nationalism and internationalism; the formation of nationalism and national identity in the colonial and postcolonial eras; the relationships between traditional culture, religion, ethnicity, education, gender, technology, sport, and nationalism; the influence of popular culture on nationalism; and politics, policy, and national identity. It illustrates how nationalism helped to draw the borders between the nations of East and Southeast Asia, and how it is re-emerging in the twenty-first century to shape the region and the world into the future. The Routledge Handbook of Nationalism in East and Southeast Asia is essential reading for those interested in and studying Asian history, Social and Cultural history, and modern history.