Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.

With designs created by top lighting experts, this is a useful and inspiring reference for interior designers, architects, business owners, and design students.

Provided here are the fundamentals of lighting for design professionals, placing particular emphasis on the relationship between lighting and important emotional and aesthetic factors.

From lighting glass objects to photographing models indoors and out, this handbook demonstrates how to effectively use and control light using a variety of traditional and unconventional lighting equipment. Written by award-winning photographer Robert Morrissey for both the professional and the serious amateur photographer, this guide explains the different types of light and how to work with modifiers such as panels, umbrellas, grids, and mirrors. More than 100 detailed lighting diagrams help ensure proper placement and are useful while pitching ideas to clients. Money-saving equipment and accessory alternatives are discussed along with strategies for working through obstacles during a shoot, making this manual a must-have resource for success on every project. This revised edition includes incorporates new equipment references, while adding several up-to-date case studies.

Accessible for professionals and hobbyists alike, this guide helps photographers navigate the transition from traditional flash and hot lights to light-emitting diode (LED) lights, the hottest new trend in lighting technology. It demystifies the process of choosing the right LED light for projects, presents commonsense methods for using LEDs and offers suggestions for achieving the perfect lighting colour and balance. Includes examples of how to use LEDs in still life images, portraits and even moving pictures. The essential guide to the biggest new trend in photography.

We’re on the brink of a lighting revolution with light-emitting diodes—the tiny LEDs you’ve seen in electronic devices for years. With this practical guide, you’ll go behind the scenes to see how and why manufacturers are now designing LED devices to light everything from homes and offices to streets and warehouses. Author Sal Cangeloso shows you the working parts of a “simple” LED bulb and explains the challenges electronics companies face as they push LED lighting into the mainstream. You’ll learn how you can use LEDs now, and why solid state lighting will bring dramatic changes in the near future. Explore the drivers, phosphors, and integrated circuits in a typical LED bulb Understand the challenges in producing LED bulbs with acceptable brightness, color temperature, and power consumption Learn about non-bulb LED applications, including lamps, street lights, and signage Discover the market forces driving—and impeding—the adoption of LED lighting Compare LEDs to compact fluorescent lamps (CFLs) and electron-stimulated luminescence (ESL) bulbs Gaze into the future of intelligent lighting, including networked lighting systems

Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.