If necessity has been the mother of invention throughout the history of professional football, it could also be said that desperation is the father. Rare are the football innovations that have occurred without an owner, general manager, coach, or player up against the wall and reaching for a way to succeed anyway. In this meticulously researched, lively book, Bleacher Report lead NFL scout Doug Farrar traces the schematic history of the pro game through these "if this/then that" moments—paradigm shifts in the game from 1920 through the present. More than just a book about schemes and strategies, The Genius of Desperation: The Schematic Innovations that Made the Modern NFL also tells the stories of the game's most prominent innovators, the adversities they endured, and the ways in which they learned to exceed their own expectations on the path to true greatness. Everyone from George Halas to Greasy Neale, Paul Brown to Sid Gillman, Bill Walsh to Chip Kelly is featured, as well as many more. The Genius of Desperation is a narrative arc through the history of the game as it's never been told before.

The #1 New York Times bestseller by the 6-time Super Bowl champion The first book by New England Patriots quarterback Tom Brady--the 6-time Super Bowl champion who is still reaching unimaginable heights of excellence at 42 years old--a gorgeously illustrated and deeply practical "athlete's bible" that reveals Brady's revolutionary approach to sustained peak performance for athletes of all kinds and all ages. In modern sports, some athletes have managed to transcend their competition in a way that no one will ever forget: Jordan. Jeter. Ali. Williams. These elite legends have changed the game, achieved the unthinkable, and pushed their bodies to unbelievable limits. Joining their exclusive ranks is Tom Brady. "Brady is the healthiest great champion the NFL has ever had, both physically and mentally" (Sally Jenkins, The Washington Post). The longtime New England Patriots quarterback, who in 2017 achieved his fifth Super Bowl win and fourth Super Bowl MVP award, is widely regarded as an athlete whose training and determination pushed him from a mediocre draft position to the most-revered and respected professional football player of his generation. In The TB12 Method, Tom Brady explains how he developed his groundbreaking approach to long-term fitness, presenting a comprehensive, step-by-step guide to his personal practice. Brady offers the principles behind pliability, which is at the heart of a new paradigm shift and movement toward a more natural, healthier way of exercising, training, and living--and one that challenges some commonly held assumptions around health and wellness. Filled with lessons learned from Brady's own peak performance training, and step-by-step action steps to help readers develop and maintain their own peak performance, The TB12 Method also advocates for more effective approaches to strength training, hydration, nutrition, supplementation, cognitive fitness, recovery, and other lifestyle choices that dramatically decrease the risk of injury while amplifying and extending performance, as well as quality of life. After using his methods for over a decade, Brady believes that the TB12 approach has made him--and can make any athlete, male or female, in any sport and at any level--achieve their own peak performance. With instructions, drills, photos, in-depth case studies that Brady himself has used, as well as personal anecdotes and experiences from on and off the field, The TB12 Method is the only book an athlete will ever need, a playbook from Brady himself that will change the game.

Praise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.

Is protest broken? Micah White, co-creator of Occupy Wall Street, thinks so. Disruptive tactics have failed to halt the rise of Donald Trump. Movements ranging from Black Lives Matter to environmentalism are leaving activists frustrated. Meanwhile, recent years have witnessed the largest protests in human history. Yet these mass mobilizations no longer change society. Now activism is at a crossroads: innovation or irrelevance. In The End of Protest Micah White heralds the future of activism. Drawing on his unique experience with Occupy Wall Street, a contagious protest that spread to eighty-two countries, White articulates a unified theory of revolution and eight principles of tactical innovation that are destined to catalyze the next generation of social movements. Despite global challenges—catastrophic climate change, economic collapse and the decline of democracy—White finds reason for optimism: the end of protest inaugurates a new era of social change. On the horizon are increasingly sophisticated movements that will emerge in a bid to challenge elections, govern cities and reorient the way we live. Activists will reshape society by forming a global political party capable of winning elections worldwide. In this provocative playbook, White offers three bold, revolutionary scenarios for harnessing the creativity of people from across the political spectrum. He also shows how social movements are created and how they spread, how materialism limits contemporary activism, and why we must re-conceive protest in timelines of centuries, not days. Rigorous, original and compelling, The End of Protest is an exhilarating vision of an all-encompassing revolution of revolution.

As one of the most successful general managers and team presidents in NFL history, few people understand how to create the blueprint for a winning football team like Bill Polian. After building the Buffalo Bills team that went to four consecutive Super Bowls and taking the expansion Carolina Panthers to the NFC Championship just two years after the team's creation, he was responsible for the Indianapolis Colts drafting Peyton Manning with the first overall pick in 1998 and oversaw the team's victory in Super Bowl XLI. Now, Polian shares his blueprint for building a successful football team in The Game Plan. He details the decisions both a team needs to make in the regular season and the offseason to bring teams to the postseason and the NFL's ultimate test of a well-built team: the Super Bowl.

NOW WITH A NEW EPILOGUE ON THE 2021 SEASON AND TOM BRADY’S BRIEF RETIREMENT NEW YORK TIMES BESTSELLER SPORTS ILLUSTRATED • NONFICTION BOOK OF THE YEAR National Sports Media Association • Book of the Year Kirkus Reviews • Best Nonfiction of the Year “Seth Wickersham has managed to do the impossible: he has pulled off the definitive document of the Belichick/Brady dynasty.” —Bill Simmons, The Ringer The explosive, long-awaited account of the making of the greatest dynasty in football history—from the acclaimed ESPN reporter who has been there from the very beginning. Over two unbelievable decades, the New England Patriots were not only the NFL’s most dominant team, but also—and by far—the most secretive. How did they achieve and sustain greatness—and what were the costs? In It's Better to Be Feared, Seth Wickersham, one of the country’s finest long form and investigative sportswriters, tells the full, behind-the-scenes story of the Patriots, capturing the brilliance, ambition, and vanity that powered and ultimately unraveled them. Based on hundreds of interviews conducted since 2001, Wickersham’s chronicle is packed with revelations, taking us deep into Bill Belichick’s tactical ingenuity and Tom Brady’s unique mentality while also reporting on their divergent paths in 2020, including Brady’s run to the Super Bowl with the Tampa Bay Buccaneers. Raucous, unvarnished, and definitive, It’s Better to Be Feared is an instant classic of American sportswriting in the tradition of Michael Lewis, David Maraniss, and David Halberstam.