"John Gage's "Color and Meaning" is full of ideas. . .He is one of the best writers on art now alive."--A. S. Byatt, Booker Prize winner

This Is A New Release Of The Original 1921 Edition.

"John Gage's Color and Meaning is full of ideas. . .He is one of the best writers on art now alive."--A. S. Byatt, Booker Prize winner

• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

Color are a very wonderful part of all our lives, each color usually affects us in different ways, this guide will unlocks the various meanings and symbolism of colorsYou see colors in the entirety around you, every second of the day-but do you ever stop to think about the effect each of those colors is having on you? Whether it's the calming effect of blue skies and fields of green, or the saliva-causing red and yellow of your neighborhood fast food chain, each color has a meaning and taps into emotions. There's an entire science (and artwork) in the meanings of colors. As a designer or entrepreneur, it's vital to be aware of these color meanings to help you pick your colors wisely and tap into the magical power of color symbolism.This guide will show you various colors and their meanings, after reading this book you will be able to know what each color symbolizes and how to apply it in everything you doGet Your copy today by scrolling up and clicking Buy Now in 1 Click

Color are a very wonderful part of all our lives, each color usually affects us in different ways, this guide will unlocks the various meanings and symbolism of colorsYou see colors in the entirety around you, every second of the day--but do you ever stop to think about the effect each of those colors is having on you? Whether it's the calming effect of blue skies and fields of green, or the saliva-causing red and yellow of your neighborhood fast food chain, each color has a meaning and taps into emotions. There's an entire science (and artwork) in the meanings of colors. As a designer or entrepreneur, it's vital to be aware of these color meanings to help you pick your colors wisely and tap into the magical power of color symbolism.This guide will show you various colors and their meanings, after reading this book you will be able to know what each color symbolizes and how to apply it in everything you doGet Your copy today by scrolling up and clicking Buy Now in 1 Click