An analysis of the American beauty industry discusses the marketing efforts of top cosmetics companies, identifies trends in fashion, and considers the psychological factors that contributes to the industry's success.

One day, Colour Monster wakes up feeling very confused. His emotions are all over the place; he feels angry, happy, calm, sad and scared all at once! To help him, a little girl shows him what each feeling means through colour. A gentle exploration of feelings for young and old alike.

This book offers an in-depth sociological exploration of present-day colorism in the lives of black women, investigating the lived experiences of a phenomenon that continues to affect women of African descent. Race still matters. And for black women, the related issues of skin tone are just as important today as in decades past. Part cultural commentary, part empirical analysis, this book offers a compelling study and discussion of colorism—a widely discussed but understudied issue in "post-racial" America—that demonstrates how powerful a factor skin color remains in the everyday lives of young black women. Author JeffriAnne Wilder conducted interviews with dozens of young black women about the role of colorism in their everyday lives. Collectively, these findings offer a compelling empirical and theoretical analysis of colorism in key areas of 21st-century life, including within family and school settings, in the media, and in intimate relationships. The culmination of nearly two decades of the author's deep entrenchment in colorism studies, Color Stories: Black Women and Colorism in the 21st Century provides a new perspective on a controversial issue that has been a part of black culture and academic study for generations by exploring how the contemporary nature of colorism—from Facebook to the First Lady to Beyoncé—impacts the ideas and experiences of black women. This work serves as essential reading for anyone interested in learning more about the historical and contemporary significance of colorism in modern-day America, regardless of the reader's race, sex, or age.

From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

The new edition of this successful text gives advanced writers and reporters a thorough look at newspaper, magazine, and newsletter feature writing. It includes computer-based research tools and a discussion of online publications and resources. This edition emphasizes three primary aspects of feature writing: *introduction and writing skills--the basics, *article types, and *the collegiate and professional writing life. Readers learn from the narrative, from the advice of professionals, and by example. Each chapter contains excerpts and complete articles from some of the nation's leading publications to illustrate points made in the text.