The presidents and admission deans of leading colleges and universities remind readers that college choice and admission are a matter of fit, and that many colleges are "good" in different ways. They call for bold changes in admissions policies and application strategies to help schools and applicants fully appreciate what college is really for.

It has long been assumed that college admission should be a simple matter of sorting students according to merit, with the best heading off to the Ivy League and highly ranked liberal arts colleges and the rest falling naturally into their rightful places. Admission to selective institutions, where extremely fine distinctions are made, is characterized by heated public debates about whether standardized exams, high school transcripts, essays, recommendation letters, or interviews best indicate which prospective students are "worthy." And then there is college for everyone else. But what goes into less-selective college admissions in an era when everyone feels compelled to go, regardless of preparation or life goals? "Ravenwood College," where Alex Posecznick spent a year doing ethnographic research, was a small, private, nonprofit institution dedicated to social justice and serving traditionally underprepared students from underrepresented minority groups. To survive in the higher education marketplace, the college had to operate like a business and negotiate complex categories of merit while painting a hopeful picture of the future for its applicants. Selling Hope and College is a snapshot of a particular type of institution as it goes about the business of producing itself and justifying its place in the market. Admissions staff members were burdened by low enrollments and worked tirelessly to fill empty seats, even as they held on to the institution’s special spirit. Posecznick documents what it takes to keep a "mediocre" institution open and running, and the struggles, tensions, and battles that members of the community tangle with daily as they carefully walk the line between empowering marginalized students and exploiting them.

A collection of essays by prominent college presidents and admission deans offering an indictment of the growing commercial influence in college admissions. Speaking beyond institutional self-interest, directly to the educational needs of students, these experts respond to the crisis in college admissions. Their insights represent the emergence of a powerful collective conscience-one that cuts through the hype and confusion of contemporary admissions.

It has long been assumed that college admission should be a simple matter of sorting students according to merit, with the best heading off to the Ivy League and highly ranked liberal arts colleges and the rest falling naturally into their rightful places. Admission to selective institutions, where extremely fine distinctions are made, is characterized by heated public debates about whether standardized exams, high school transcripts, essays, recommendation letters, or interviews best indicate which prospective students are "worthy."And then there is college for everyone else. But what goes into less-selective college admissions in an era when everyone feels compelled to go, regardless of preparation or life goals? "Ravenwood College," where Alex Posecznick spent a year doing ethnographic research, was a small, private, nonprofit institution dedicated to social justice and serving traditionally underprepared students from underrepresented minority groups. To survive in the higher education marketplace, the college had to operate like a business and negotiate complex categories of merit while painting a hopeful picture of the future for its applicants. Selling Hope and College is a snapshot of a particular type of institution as it goes about the business of producing itself and justifying its place in the market. Admissions staff members were burdened by low enrollments and worked tirelessly to fill empty seats, even as they held on to the institution's special spirit. Posecznick documents what it takes to keep a "mediocre" institution open and running, and the struggles, tensions, and battles that members of the community tangle with daily as they carefully walk the line between empowering marginalized students and exploiting them.

Fully revised since the first edition, Cool Colleges covers the most exciting schools in the U.S. and Canada, with a new chapter on eco schools, an update on tuition-free schools, and the total low-down on the so-called top-ranked schools. "Worth a look, if you're headed for college or getting ready to apply."—San Diego Union Tribune Are you hyper-intelligent? Self-directed? A late-bloomer? Or just different? Then you need a great school that will challenge, nurture, inspire, and motivate you-and Cool Colleges has got 'em. It will also give you the scoop on: • What the Ivy league is and what it really wants • Totally free schools, including one where financial need is a requirement for admission • Universities that don't give grades • Schools that don't want your SAT scores • Data on the highest (and lowest) paying majors • The schools that graduate the most millionaires • Men's, women's, and minority-focused colleges • Schools where you can design your own degree program • A college where you can hike and camp your way to a degree • A college that runs its own ranch on an 80-square-mile campus • Science and engineering schools where undergrads get their own labs • The most competitive colleges, including one that rejects 95% of applicants • Campuses where students love to study, even on Saturday nights • Schools that offer programs in computer game studies, comedy, auctioneering, special-effects makeup, and more Plus a link to the Web addresses for every college and university in the United States and Canada. Cool Colleges is the resource for finding your dream school-and gives you the edge you'll need to get accepted.

A smart, snappy, and comprehensive guide for the millions of adults who are thinking about going—or going back—to college and want to know how to do it right As anyone who has done it knows, going back to school is a major undertaking. For younger and older adults alike, starting or returning to school presents different challenges than those encountered by teens fresh out of high school and heading straight to college. Countless Americans take on this task while working, raising kids, caring for parents, volunteering, serving in the military—and in some cases all of the above. Although the "non-traditional" undergraduate student is in fact the new normal, the glut of college guides out there don't include practical advice for the busy moms, frustrated employees, and ambitious adults who are applying to college or hoping to finish earning a degree. Never Too Late will help readers jump-start a new professional path or speed down the one they're already on by guiding them through vital questions: What should I study? How can I afford the time and money required to get a college degree? How do I compare schools? With key chapters on flexibility ("It's About Time!" and "Face-to-Face or Cyberspace?") and rankings of the best colleges for grown-ups diving back into the books, Never Too Late is an essential reference for adults seeking a richer life—and a meaningful place in our rapidly changing economy and world.