Roy Rogers may have been Republic's "King of the Cowboys," but he was lesser nobility when it came to licensed merchandise. The "King of the Cowboy Merchandisers" was Hopalong Cassidy. In the three and one-half year period beginning in late 1949 and ending after the 1952 Christmas season Hoppy rode so far ahead of the pack that his competition had to eat his dust. By early 1950s over a hundred manufacturers were producing Hopalong Cassidy licensed products. No matter where one turned, there was Hoppy. It was a Hopalong Cassidy era. Now Hoppy has found renewed interest among collectors. The support is multi-layered. Prices across the board are at record levels. Common pieces have doubled or tripled in value over the past five years. Scarcer pieces have risen ten times or more. This comprehensive new book by one America's foremost authorities on antiques in general, and Hoppy in particular, will introduce you to the various collecting categories within the wonderful world of Hoppy collectibles and allow you to cast your cares aside while leisurely strolling down nostalgia lane. Packed with useful information, it also has beautiful color photographs of most of the merchandise bearing the Hopalong Cassidy name. If you are old enough to have grown up with Hoppy, you will think "I owned one of those" or "I remember one of those." If you are not, you will be moved to say - "Wow! That's neat. I won't mind owning one."

The 11th edition of this thorough, dependable guide features information on 65,000 items, plus "special focus" articles by artists highlighting collecting categories of special importance in the current marketplace. All items are diligently researched and clearly described, and all categories are carefully indexed. 1,500 photos.

The hard-to-find information, sources, and addresses that collectors need for repairing, caring for, and finding buyers for antiques and collectibles are all in this book. To gather the information for this book, Ralph and Terry Kovel contacted more than 3,000 suppliers, clubs, auctions, services, and other industry sources around the country, making this the most up-to-date and complete reference of its kind.

For more than ten years Warman's Americana & Collectibles has served as the leader in documenting and valuing twentieth-century collectibles ...

Chapter by colorful chapter of Coca-Cola calendars, serving trays, bottles, signs, vintage advertisements, toys, coolers, dispensers and countless other items representing the foremost name in soda pop collectibles await you, in this new edition of the superior Coca-Cola collectibles identification and values reference.