Mega-events such as the Olympic Games are often seen as the most prestigious tourism events in the world. However, public support for such mega-events has decreased over the past decades. To counteract this negative trend, the International Olympic Committee launched the Olympic Agenda 2020 and later amendments. With Milan and Cortina d'Ampezzo (Italy) hosting the Olympic Winter Games in 2026, two independent tourist destinations will be required to collaborate and share resources in multi-contextual environments as they become members of a meta-organisation. Moreover, they will have to implement the requirements of the Olympic Agenda 2020. Building on meta-organisation theory and 35 semi-structured interviews, the findings of this study highlight the organisational challenges in times of increased awareness of sustainability and positive legacy expectations. The research makes recommendations for the further organisation of the 2026 Olympic Winter Games in six areas of action that require the attention of professionals and the support of academics.

Focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies.

Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.

Provides an in-depth understanding of the challenging nature of events, where knowledge needs to be created and shared both pre-event and during the event, as well as stored effectively post-event. Generic KM frameworks and models are introduced, applied and adapted in order for event organisers to avoid ‘reinventing the wheel’ each year.

This book contains an Open Access chapter Bleeding-edge Entrepreneurship illuminates new possibilities within the domain of business theory and practice, expanding entrepreneurship’s massive potential to create unexplored physical and virtual realms.

Now in its fifth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, looking at the far reaching effects that the COVID pandemic has had on the industry and how it has been forced to change (or not) subsequently.

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields to foster interdisciplinary theory focused on planned events. This revised edition has been updated to reflect and examine a number of substantial and important new ideas. New to the fourth edition: new sections on the evolution of design theory, management, planning and marketing theory applied to events, sensory stimulation, leadership, and the nature of crises and security issues; new content on critical event studies and what this means for research and practice, the life-cycle model for event programming, and an action plan for how events can be a positive force in sustainable cities; new and additional case studies from a wide range of international events, and reviews of the evolving theory of contemporary research in events studies are included throughout. This will be an invaluable resource for all undergraduate students of events studies throughout their degree programmes.