It is commonly assumed that capitalism has created an a-emotional world dominated by bureaucratic rationality; that economic behavior conflicts with intimate, authentic relationships; that the public and private spheres are irremediably opposed to each other; and that true love is opposed to calculation and self-interest. Eva Illouz rejects these conventional ideas and argues that the culture of capitalism has fostered an intensely emotional culture in the workplace, in the family, and in our own relationship to ourselves. She argues that economic relations have become deeply emotional, while close, intimate relationships have become increasingly defined by economic and political models of bargaining, exchange, and equity. This dual process by which emotional and economic relationships come to define and shape each other is called emotional capitalism. Illouz finds evidence of this process of emotional capitalism in various social sites: self-help literature, women's magazines, talk shows, support groups, and the Internet dating sites. How did this happen? What are the social consequences of the current preoccupation with emotions? How did the public sphere become saturated with the exposure of private life? Why does suffering occupy a central place in contemporary identity? How has emotional capitalism transformed our romantic choices and experiences? Building on and revising the intellectual legacy of critical theory, this book addresses these questions and offers a new interpretation of the reasons why the public and the private, the economic and the emotional spheres have become inextricably intertwined.

This book addresses the nature of intimacy and relationships in a time of what Eva Illouz characterizes as ‘cold intimacies’. The contributors to this collection highlight the ambivalence and tensions contained in ‘intimacy’ by uncovering a nuanced and complex dynamic, in which interpersonal relations and the public sphere are mutually constituted. A range of topics areexplored, including the new conditions of ‘choice’, the abundance of partners, class and emotional competence, rational decision-making and the specific forms of ‘love pain’ which can emerge from cooled intimacy. The chapters also shed light on the limits of this theoretical contribution, highlighting the importance of parenting, violence, poverty, and other material constraints that continue to limit and frame individuals’ romantic choices. Overall this volume presents an interpretation of intimacy that is not just ‘cold’ but includes practices, desires and feelings that are safe and dangerous, that bring solace or erupt in violence, that lead to salvation or condemnation, and where virtual encounters and increased internal and crossborder mobility have altered the relationship between intimacy and (physical/emotional) distance. Romantic Relationships in a Time of ‘Cold Intimacies’ will be of interest to scholars and students across a range of disciplines, including sociology, social work, social policy and demography, as well as practitioners and policy-makers with an interest in couple relationships.

Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has been accompanied with an unprecedented intensification of emotional life. This raises the question: how could we have become increasingly rationalized and more intensely emotional? Emotions as Commodities offers a simple hypothesis: that consumer acts and emotional life have become closely and inseparably intertwined with each other, each one defining and enabling the other. Commodities facilitate the experience of emotions, and so emotions are converted into commodities. The contributors of this volume present the co-production of emotions and commodities as a new type of commodity that has gone unseen and unanalyzed by theories of consumption – emodity. Indeed, this innovative book explores how emodity includes atmospherical or mood-producing commodities, relation-marking commodities and mental commodities, all of which the purpose it is to change and improve the self. Analysing a variety of modern day situations such as emotional management through music, creation of urban sexual atmospheres and emotional transformation through psychotherapy, Emotions as Commodities will appeal to scholars, postgraduate students and postdoctoral researchers interested in fields such as Sociology, Cultural Studies, Marketing, Anthropology and Consumer Studies.

The imperative of happiness dictates the conduct and direction of our lives. There is no escape from the tyranny of positivity. But is happiness the supreme good that all of us should pursue? So says a new breed of so-called happiness experts, with positive psychologists, happiness economists and self-development gurus at the forefront. With the support of influential institutions and multinational corporations, these self-proclaimed experts now tell us what governmental policies to apply, what educational interventions to make and what changes we must undertake in order to lead more successful, more meaningful and healthier lives. With a healthy scepticism, this book documents the powerful social impact of the science and industry of happiness, arguing that the neoliberal alliance between psychologists, economists and self-development gurus has given rise to a new and oppressive form of government and control in which happiness has been woven into the very fabric of power.

Western culture has endlessly represented the ways in which love miraculously erupts in people’s lives, the mythical moment in which one knows someone is destined for us, the feverish waiting for a phone call or an email, the thrill that runs down our spine at the mere thought of him or her. Yet, a culture that has so much to say about love is virtually silent on the no less mysterious moments when we avoid falling in love, where we fall out of love, when the one who kept us awake at night now leaves us indifferent, or when we hurry away from those who excited us a few months or even a few hours before. In The End of Love, Eva Illouz documents the multifarious ways in which relationships end. She argues that if modern love was once marked by the freedom to enter sexual and emotional bonds according to one’s will and choice, contemporary love has now become characterized by practices of non-choice, the freedom to withdraw from relationships. Illouz dubs this process by which relationships fade, evaporate, dissolve, and break down “unloving.” While sociology has classically focused on the formation of social bonds, The End of Love makes a powerful case for studying why and how social bonds collapse and dissolve. Particularly striking is the role that capitalism plays in practices of non-choice and “unloving.” The unmaking of social bonds, she argues, is connected to contemporary capitalism which is characterized by practices of non-commitment and non-choice, practices that enable the quick withdrawal from a transaction and the quick realignment of prices and the breaking of loyalties. Unloving and non-choice have in turn a profound impact on society and economics as they explain why people may be having fewer children, increasingly living alone, and having less sex. The End of Love presents a profound and original analysis of the effects of capitalism and consumer culture on personal relationships and of what the dissolution of personal relationships means for capitalism.

'Saving the Modern Soul' explores the impact of therapeutic discourse on our lives & on our contemporary notions of identity. Eva Illouz examines how self-help culture has transformed emotional life & how therapy complicates individuals' lives even as it claims to dissect their emotional experiences.

Revisits a foundational moment in Argentine history to demonstrate how the crisis of modernity opened up new possibilities for imagining kinship otherwise. As Argentina rose to political and economic prominence at the turn of the twentieth century, debates about the family, as an ideological structure and set of lived relationships, took center stage in efforts to shape the modern nation. In Argentine Intimacies, Joseph M. Pierce draws on queer studies, Latin American studies, and literary and cultural studies to consider the significance of one family in particular during this period of intense social change: Carlos, Julia, Delfina, and Alejandro Bunge. One of Argentina’s foremost intellectual and elite families, the Bunges have had a profound impact on Argentina’s national culture and on Latin American understandings of education, race, gender, and sexual norms. They also left behind a vast archive of fiction, essays, scientific treatises, economic programs, and pedagogical texts, as well as diaries, memoirs, and photography. Argentine Intimacies explores the breadth of their writing to reflect on the intersections of intimacy, desire, and nationalism and to expand our conception of queer kinship. Approaching kinship as an interface of relational dispositions, Pierce reveals the queerness at the heart of the modern family. Queerness emerges not as an alternative to traditional values so much as a defining feature of the state project of modernization. “Argentine Intimacies provides a valuable intervention in the fields of cultural studies, Latin American studies, LGBT/queer studies, literary studies, and photography studies. Pierce conducted extensive archival research on the historically significant Bunge family in Argentina and offers lucid, theoretically informed, and original readings of their lives and cultural productions.” — Lawrence La Fountain-Stokes, University of Michigan