Given a set of competing products, which are more likely to succeed? As decisive as it is for marketing scholars as well as managers, the answer to this question is also more than recondite thanks to the complex dynamics of rivalry among products. This complexity hinges primarily on the "interactive" nature of the competition, which renders the ultimate outcome of any strategic action contingent upon the way the competitors respond to that action. To elucidate the impact of interactive and coevolutionary dynamics in the competitiveness of products, this dissertation advances a stance based on a theory from evolutionary biology named the Red Queen Competition.

Coevolution in economic systems plays a key role in the dynamics of contemporary societies. Coevolution operates when, considering several evolving realms within a socioeconomic system, these realms mutually shape their respective innovation, replication and/or selection processes. The processes that emerge from coevolution should be analyzed as being globally codetermined in dynamic terms. The notion of coevolution appears in the literature on modern innovation economics since the neo-Schumpeterian inception four decades ago. In this Element, these antecedents are drawn on to formally clarify and develop how the coevolution notion can expand the analytical and methodological scope of evolutionary economics, allowing for further unification and advance of evolutionary subfields.

Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

This volume features excellent new research devoted to advancing our understanding of how networks foster creativity, innovation and the development of cutting-edge technologies. This is crucial reading for any researchers exploring strategic management tools and techniques, and specifically the intricacies of "network theory" within businesses.