A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide success • Follows 19th-century pharmacist Angelo Mariani’s interest in coca from medical uses to the development and healing effects of his world-famous coca wine, Vin Mariani • Explores the botany of coca, how it differs from cocaine, its traditional uses, and early scientific studies on coca from doctors, including Sigmund Freud • Examines Mariani’s highly successful international advertising campaigns, the first to use celebrity endorsements, including testimonies from Pope Benedict XV, Sarah Bernhardt, Thomas Edison, Jules Verne, H. G. Wells, William McKinley, Emile Zola, and Alphonse Mucha One of the oldest and most potent natural stimulants, the leaves of the coca plant are the organic source from which cocaine is synthesized. Fresh coca leaves and products made from them have verified medicinal and healing properties--and not the same addictive qualities or negative side effects as cocaine. In the late 19th century coca products became hugely successful in Europe and the United States. The most famous was Vin Mariani, a coca-based tonic wine developed by Corsican pharmacist Angelo Mariani (1838-1914). Many celebrities sang its praises, including Pope Benedict XV, Sarah Bernhardt, Thomas Edison, H. G. Wells, William McKinley, Emile Zola, and the doctors of Ulysses S. Grant, who credited Vin Mariani with giving him the strength to finish his memoirs before his death. In this full-color illustrated history of coca wine, the first of its kind, author Aymon de Lestrange follows Mariani’s interest in coca from its medicinal applications to the creation of the tonic wine. The author explores the botany of coca, how it differs from cocaine, its traditional use in pre-Columbian America, and scientific studies on coca from the 17th through 19th centuries, including from Sigmund Freud, who was a known user. He describes the introduction of coca in the U.S. and France and the many coca preparations then available at drugstores. He also studies the introduction of cocaine in these two countries and the prohibition laws that followed. Aymon de Lestrange demonstrates how Mariani became, in many ways, the father of modern advertising with his highly successful advertising campaigns. He includes vivid reproductions of Mariani’s advertisements, many not seen since their original publication in the late 19th and early 20th centuries, and shows how Mariani commissioned the top writers and artists of the day, such as Jules Chéret and Alphonse Mucha, to produce works celebrating coca wine. The author reveals how Vin Mariani was the forerunner of Coca-Cola, which clearly plagiarized not only Mariani’s product but also his advertising methods. Looking to the future of coca, the author shows how it has gained renewed interest in the scientific community for its therapeutic and nutritional properties and in the spiritual community, which is seeking to rehabilitate the reputation of coca, the sacred plant of the Incas.

"Arguing that the underground drug culture had origins other than in federal prohibition, he concludes with some thoughts on what our early experience with legalization and prohibition can tell us as we face questions about drug policy today."--BOOK JACKET.

This beautifully illustrated, elegantly written textbook pairs the best research on the biochemical properties and physiological effects of medicinal plants with a fascinating history of their use throughout human civilization, revealing the influence of nature's pharmacopeia on art, war, conquest, and law. By chronicling the ways in which humans have cultivated plant species, extracted their active chemical ingredients, and investigated their effects on the body over time, Nature's Pharmacopeia also builds an unparalleled portrait of these special herbs as they transitioned from wild flora and botanical curiosities to commodities and potent drugs. The book opens with an overview of the use of medicinal plants in the traditional practices and indigenous belief systems of people in the Americas, Africa, Asia, and ancient Europe. It then connects medicinal plants to the growth of scientific medicine in the West. Subsequent chapters cover the regulation of drugs; the use of powerful plant chemicals—such as cocaine, nicotine, and caffeine—in various medical settings; and the application of biomedicine's intellectual frameworks to the manufacture of novel drugs from ancient treatments. Geared toward nonspecialists, this text fosters a deep appreciation of the complex chemistry and cultural resonance of herbal medicine, while suggesting how we may further tap the vast repositories of the world's herbal knowledge to create new pharmaceuticals.

Cocaine examines the rise and fall of this notorious substance from its legitimate use by scientists and medics in the nineteenth century to the international prohibitionist regimes and drug gangs of today. Themes explored include: * Amsterdam's complex cocaine culture * the manufacture, sale and control of cocaine in the United States * Japan and the Southeast Asian cocaine industry * export of cocaine prohibitions to Peru * sex, drugs and race in early modern London Cocaine unveils new primary sources and covert social, cultural and political transformations to shed light on cocaine's hidden history.