You're only a click away from online success. The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges, in this informative book internet psychologist Graham Jones reveals: * Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store * Why having a centrally positioned search box aids navigation and increases sales * Why offering free shipping online pays off * Why it makes sense to be sociable He also reveals the why of consumer behaviour online, how it differs from offline behavior, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology. Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Click.ology shows you how to thrive.

An essential toolkit for businesses chasing success in an increasingly fickle yet wildly profitable e-marketplace.

Since the publication of the bestselling second edition of The Global Positioning System and GIS, the use of GPS as an input for GIS has evolved from a supporting analysis tool to become an essential part of real-time management tools in wide-ranging fields. Continued technological advances and decreased costs have altered the GPS vendor lands

First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

The emerging field of using geospatial technology to teach science and environmental education presents an excellent opportunity to discover the ways in which educators use research-grounded pedagogical commitments in combination with their practical experiences to design and implement effective teacher professional development projects. Often missing from the literature are in-depth, explicit discussions of why and how educators choose to provide certain experiences and resources for the teachers with whom they work, and the resulting outcomes. The first half of this book will enable science and environmental educators to share the nature and structure of large scale professional development projects while discussing the theoretical commitments that undergird their work. Many chapters will include temporal aspects that present the ways in which projects change over time in response to evaluative research and practical experience. In the second half of the book, faculty and others whose focus is on national and international scales will share the ways in which they are working to meet the growing needs of teachers across the globe to incorporate geospatial technology into their science teaching. These efforts reflect the ongoing conversations in science education, geography, and the geospatial industry in ways that embody the opportunities and challenges inherent to this field. This edited book will serve to define the field of teacher professional development for teaching science using geospatial technology. As such, it will identify short term and long term objectives for science, environmental, and geography educators involved in these efforts. As a result, this book will provide a framework for future projects and research in this exciting and growing field.

This new textbook provides a clear, fundamental grounding in cognitive psychology for beginning undergraduates. Essential Cognitive Psychology fills the void between low level introductory texts and more advanced books on the topic. This book provides the reader with highly accessible overviews of all core topics in the field. These are designed to be a strong basis for developing further interest in cognitive psychology but, at the same time, provide a self-contained account suitable for all students in psychology whose training requires degree-level competence in the subject. Beginning with a chapter on the origins of cognitive psychology, which facilitates an understanding of the topic as a whole, the book goes on to cover visual perception, attention, memory, knowledge, imagery, language, and reasoning and problem solving. Each chapter in Essential Cognitive Psychology also contains a list of key terms highlighted in the text and a series of revision questions which address key issues in the chapter. There are also suggestions for further reading. Written by an internationally recognised scientist and established book author, Essential Cognitive Psychology will be welcomed by teachers and students who require a thorough grounding in the topic without the specialization of more advanced textbooks.