All of aviation's dangerous, exciting, and most courageous moments are featured within this stunning compendium on flight. Packed with stories of heroic and innovative pioneers, fascinating profiles of remarkable planes from Spitfires to space shuttles, and how-to instructions for making everything from origami helicopters to bottle rockets—all accompanied by sensational photographs, illustrations, and diagrams—Cleared for Takeoff promises to astonish, entertain, and fire the imaginations of everyone with their head in the clouds.

Expanding your child’s reading horizons is easy with fiction books from Teacher Created Materials! In “Clear for Takeoff” by Georgia Beth, eight-year-old Abbie has been dreaming of flying since she was too small to walk. She’s tried everything from pole vaulting to inventing a floating trampoline. Nothing works until she discovers the secret of flight—and a little magic. Find out more in this high-flying tale your child will love. Includes ‘Book Club’ literacy and comprehension questions.

Cleared for Takeoff: Aviation English Made Easy is the second book in the comprehensive Mariner Method(tm) series. Author Liz Mariner presents the sensible approach she has been using with remarkable success in pilot training and English for aviation classrooms all over the world for the last 20 years. Cleared for Takeoff has been designed not as a textbook, but as a workbook for use in the ESL or flight training classroom or as a tool for individual study. Students will benefit from group learning exercises and working in pairs or individually by following the simple instructions. The essential Aviation English text for your pilot training or air traffic control training program, Cleared for Takeoff is the proven, practical approach. The accompanying audio recordings accurately recreates the environment pilots and controllers encounter. Students will gain extensive listening practice and opportunities to practice speaking what they have learned from the wide variety of interactive exercises. The audio recordings are embedded in the iBook version, downloadable in the kindle and pdf versions, and in the print version. In this book, students will understand and use the most common terms in: Communications with air traffic control Student and instructor communications Airport features and the traffic pattern Aircraft features The ATIS The basics of flight

Competition in air transport has been transformed by industry liberalization initiatives, resulting in the emergence of a wide array of new airline start-ups. Restrictions on low fares have been removed, uniform control requirements have been established, and legislation has facilitated the proliferation of low-fare carriers and competition. The new breed of independent low-fare airlines (LFAs) use market freedoms to shake up the industry's competitive dynamics and offer the customer the alternative of low prices and basic service. A successful low fare business model requires a ruthless and relentless focus on cost cutting and increased operational productivity, combined with an ability to generate and maintain a cash surplus and a cautious but steady fleet and route network expansion. The mastery of these techniques has made Southwest and Ryanair industry leaders, but others such as EasyJet also have a proven record of profitability and market growth, despite not always being the lowest cost or price providers. In this comprehensive and topical study the author systematically provides: · a step-by-step approach to understanding the conditions and choices shaping airline competitiveness, and an assessment of the nature of the low fare market · a comprehensive study of the low fare airline sector's evolution and growth and arguments as to why the European low fare industry is here to stay despite the inevitability of a shake out (reminiscent of the early 1980s in the USA). · unique insights into the success of low fare market leaders in Europe, North America and Australasia and an examination of the experience of US new entrants in the post-deregulations era, to discern strategic lessons for their counterparts; · critical perspectives on strategic management principles and practices in modern airline companies, discussing strategies for survival, and comparing competitive strategies for the main low fare airlines and their limitations; · key reasons for the robustness of the low fare business model during industry crises The book also determines the conditions and strategies that shape sustainable advantage for LFAs in highly competitive deregulated markets where established airlines seek to force out new entrants and considerable political interference remains. Moreover, the book considers why, during the airline industry crisis of late 2001, the market capitalizations of low fare leaders held steady in the wake of the US terrorist attacks, while the major carriers on both sides of the Atlantic were decimated. Cleared for Take-Off is essential reading for airline executives, aerospace manufacturers, regulatory and government transportation agencies, researchers or students of aviation management, transport studies, the travel industry and/or corporate strategy.