Since its original publication by UNC Press in 1980, this book has provided thousands of students with a concise introduction and guide to the history of the classical tradition in rhetoric, the ancient but ever vital art of persuasion. Now, George Ken

A revised and updated edition of the popular and widely used guide to the classical tradition of rhetoric from its development in ancient Greece and Rome to the 20th-century.

""Kennedy's exposition is lucid and elegant, his enthusiasm for his subject infectious. Accordingly, the reader approaching that subject for the first time will be frequently enlightened, but never bored: indeed he will probably be stimulated to turn to the author's earlier works for further enlightenment."" --From the review of the original printing by J. D. Frendo in The Classical Review, vol. 34, no. 2, 1984, pp. 204-5: George A. Kennedy is Paddison Professor of Classics, Emeritus, at the University of North Carolina at Chapel Hill, a Fellow of the American Academy of Arts and Sciences, an elected Member of the American Philosophical Society, and Fellow of the Rhetoric Society of America. Under Presidents Carter and Reagan, Dr. Kennedy served as member of the National Humanities Council. He was earlier President of the American Philological Association and of the International Society for the History of Rhetoric. He is author of fifteen books, including Classical Rhetoric and its Christian and Secular Tradition from Ancient to Modern Times, New Testament Interpretation through Rhetorical Criticism, Comparative Rhetoric: An Historical and Cross-Cultural Introduction, Aristotle On Rhetoric: A Theory of Civic Discourse, and Progymnasmata: Greek Textbooks of Prose Composition, as well as numerous articles and translations into English from Greek, Latin, and French.

Recipient of the Charles J. Goodwin Award of Merit from the American Philological Association in 1975. The Goodwin Award is the only honor for scholarly achievement given by the Association. It is presented at the Annual Meeting for an outstanding contribution to classical scholarship published by a member of the association within a period of three years before the ending of the preceding calendar year. ""A remarkable and valuable achievement, balanced in judgment and attractively presented."" Journal of Roman Studies, ""This book is a reissue of the important 1972 work on the development of Greek and Latin oratory and rhetorical theory... Many students of the classics, and people interested in later European literatures as well, will find themselves turning to it again and again."" The Times Literary Supplement George A. Kennedy is Paddison Professor of Classics, Emeritus, at the University of North Carolina at Chapel Hill, a Fellow of the American Academy of Arts and Sciences, an elected Member of the American Philosophical Society, and Fellow of the Rhetoric Society of America. Under Presidents Carter and Reagan Dr. Kennedy served as member of the National Humanities Council. He was earlier President of the American Philological Association and of the International Society for the History of Rhetoric. He is author of 15 books, including Classical Rhetoric and its Christian and Secular Tradition from Ancient to Modern Times, New Testament Interpretation through Rhetorical Criticism, Comparative Rhetoric: An Historical and Cross-Cultural Introduction, Aristotle On Rhetoric: A Theory of Civic Discourse, and Progymnasmata: Greek Textbooks of Prose Composition, as well as numerous articles and translations into English from Greek, Latin, and French.

An anthology of primary texts in translation, An Introduction to Classical Rhetoric offers an overview of the social, cultural, and intellectual factors that influenced the development and growth of rhetoric during the classical period. Uses primary source material to analyze rhetoric from the Sophists through St. Augustine Provides an in-depth introduction to the period, as well as introductions to each author and each selection Includes study guides to help students develop multiple perspectives on the material, stimulate critical thinking, and provide starting points for dialogue Highlights include Gorgias's Palamedes, Antiphon's Truth, Isocrates' Helen, and Plato's Protagoras Each selection is followed by suggested writing topics and a short list of suggested additional readings.