Originally, "lead sled" was a derogatory term used to refer to any custom car whose owner used lead as a body filler -- often poorly applied. Today, the term no longer carries the negative connotations, instead referring to any custom that has undergone extensive bodywork, including frenched headlights, shaved door handles, a chopped top, a sectioned body, reworked lines, or any combination thereof. This book will examine the hottest lead sleds on the nation's custom scene today, with brief histories of the cars and all-new color photography.

This book will take you back, and maybe you'll want to stay there. -- Ken Gross. Featuring Bertilsson's fantastic photography, this book covers the contemporary hot rods and features the best builders on the West Coast from the past 15 years. Whole chapters are devoted to legendary do-it-yourself builders like Larry Watson and Gene Winfield, plus coverage of shows and custom clubs. Read it, dig the pictures, and see if doesn't make you want to pick up a torch and take three inches out of that too-tall roofline. Packed with color and stunning classic cars.

The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay "above the fold" If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

This first-ever encyclopedia of the Midwest seeks to embrace this large and diverse area, to give it voice, and help define its distinctive character. Organized by topic, it encourages readers to reflect upon the region as a whole. Each section moves from the general to the specific, covering broad themes in longer introductory essays, filling in the details in the shorter entries that follow. There are portraits of each of the region's twelve states, followed by entries on society and culture, community and social life, economy and technology, and public life. The book offers a wealth of information about the region's surprising ethnic diversity -- a vast array of foods, languages, styles, religions, and customs -- plus well-informed essays on the region's history, culture and values, and conflicts. A site of ideas and innovations, reforms and revivals, and social and physical extremes, the Midwest emerges as a place of great complexity, signal importance, and continual fascination.