The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

Discover a wealth of issues in the field of consulting psychologywith this landmark book. Explore key topics in assessment andevaluation, building teams, executive coaching, career counseling,interpersonal conflicts and relationships, benefit design,personality testing, and much more. Learn to delineate and betterunderstand the wide array of information you are faced with, andbecome more adept and knowledgeable in the field of consultingpsychology. This comprehensive volume has expert contributorsrecruited by the volume's editor--himself an eminent educator andpractitioner in the field. You will get: * Special issues in consulting to specific types of organizationsincluding industry, schools, government, non-profit, andinternational * Informative guidelines for professional practiceprocedures * Organized sections on individual, group and organizationalissues * And much more!

Manufacturing has entered the early stages of a revolutionary period caused by the convergence of three powerful trends: • The rapid advancement and spread of manufacturing capabilities worldwide has created intense competition on a global scale. • The emergence of advanced manufacturing technologies is dramati cally changing both the products and processes of modern manufac turing. • Changes in traditional management and labor practices, organiza tional structures, and decision-making criteria represent new sources of competitiveness and introduce new strategic opportunities. These trends are interrelated and their effects are already being felt by the u.s. manufacturing community. Future competitiveness for manu facturers worldwide will depend on their response to these trends. Based on the recent performance of u.s. manufacturers, efforts to respond to the challenges posed by new competition, technology, and managerial opportunities have been slow and inadequate. Domestic markets that were once secure have been assailed by a growing number of foreign competitors producing high quality goods at low prices. In a number of areas, such as employment, capacity utilization, research and development expenditures, and capital investment, trends in u.s. manufacturing over the last decade have been unfavorable or have not kept pace with major foreign competitors, such as Japan. There is substantial evidence that many u.s. manufacturers have neglected the manufacturing function, have overemphasized product development at the expense of process improvements, and have not begun to make the adjustments that will be necessary to be competitive.

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

This unique book provides a guide to the selection of appropriate production and manufacturing methods for postgraduate and professional manufacturing engineers. It starts by helping the reader to identify the required objectives of industrial management for their particular situation. Having identified the objectives an analytical assessment of the available production and management methods is made. The analytical system presents an objective method of production selection. For example, this practical book will help the reader to decide whether or not a local Just-in-Time process is needed or a full chain JIT method is needed. Alternatively the problem may be deciding between set-up time reduction or changeover time reduction. Should TQM be ceded to PCIs? This book covers nearly all methods of production and manufacturing and will prove the most comprehensive guide to choosing and using these methods. - Only book of its kind available - Widest coverage of methods available - Analytical approach to decision making