A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.

A pamphlet collection.

"I'm excited about Faith Driven Entrepreneur. Anyone who is following the example of their creator God can find echoes of their work in this book." --Lecrae Entrepreneurship can be a lonely journey. But it doesn't need to be. God has a purpose and a plan for all those entrepreneurial dreams and creative gifts he gave you. The work you do today--the company you've built, the employees you work with, the customers you serve, the shareholders you report to, all of it--serves as an active part of what God wants to accomplish on earth. You are not alone in this journey. Join other faith-driven entrepreneurs as, together, we identify the values, habits, and traits that empower us to successfully build businesses, serve our communities, and faithfully pursue a loving relationship with God; read stories that exemplify how those values, habits, and traits unfold in everyday life; and discover the potential God wants to unleash through our work. Each book purchase includes access to the eight-session Faith Driven Entrepreneur video series, a discussion guide to encourage conversation among peers, and an invitation to join a Faith Driven Entrepreneur Group to meet other like-minded entrepreneurs.

The history of Protestant mission in the world has unfolded in step with the history of the modern marketplace, defining missions success in marketplace terms. Scott Bessenecker points toward a view of missions freed of false attachments to material paradigms and tailored toward a kingdom vision.

"To an ever-increasing extent, the business of America is the business of war. But although Americans live in the shadow of a war economy, few understand the full extent of its power and influence. Thanks to Christian Sorenson's deeply researched book into the military-industrial complex that envelops our society, such ignorance can no longer be an excuse." - ANDREW COCKBURN, author of 'Kill Chain, The Rise of the High Tech Assassins.' “A devastating account of American militarism, brilliantly depicted, and exhaustively researched in an authoritative manner. Sorensen’s book is urgent, fascinating reading..." RICHARD FALK "“I’m adding Christian Sorensen’s new book, Understanding the War Industry , to the list of books I think will convince you to help abolish war and militaries.." DAVID SWANSON World Without War “This meticulously researched book lays out in painstaking detail exactly how our nation has been captured by a war industry that profits from endless conflict and pursues profit at all costs. It will shock you, infuriate you, and hopefully inspire you."MEDEA BENJAMIN, co-director, CODE PINK The War Industry infests the American economy like a cancer, sapping its strength and distorting its creativity while devouring its treasure. Stunning in the depth of its research, Understanding the War Industry documents how the war industry commands the other two sides of the military-industrial-congressional triangle. It lays bare the multiple levers enabling the vast and proliferating war industry to wield undue influence, exploiting financial and legal structures, while co-opting Congress, academia and the media. Spiked with insights into how corporate boardrooms view the troops, overseas bases, and warzones, it assiduously delineates how corporations reap enormous profits by providing a myriad of goods and services devoted to making war, which must be rationalized and used if the game is to go on: advanced weaponry, drones and nukes; invasive information technology; space-based weapons; and special operations—with contracts stuffed with ongoing and proliferating developmental, tertiary and maintenance products for all of it.

Christian filmmaking, done outside of the corporate Hollywood industry and produced for Christian churches, affected a significant audience of church people. Protestant denominations and individuals believed that they could preach and teach more effectively through the mass medium of film. Although suspicion toward the film industry marked many conservatives during the early 1930s, many Christian leaders came to believe in the power of technology to convert or to morally instruct people. Thus the growth of a Christian film industry was an extension of the Protestant tradition of preaching, with the films becoming celluloid sermons. Celluloid Sermons is the first historical study of this phenomenon. Terry Lindvall and Andrew Quicke highlight key characters, studios, and influential films of the movement from 1930 to 1986—such as the Billy Graham Association, with its major WorldWide Pictures productions of films like The Hiding Place, Ken Curtis’ Gateway Films, the apocalyptic “end-time” films by Mark IV (e.g. Thief in the Night), and the instructional video-films of Dobson’s Focus on the Family--assessing the extent to which the church’s commitment to filmmaking accelerated its missions and demonstrating that its filmic endeavors had the unintended consequence of contributing to the secularization of liberal denominations.