How the chip industry has responded to a series of crises over the past twenty-five years, often reinventing itself and shifting the basis for global competitive advantage. For decades the semiconductor industry has been a driver of global economic growth and social change. Semiconductors, particularly the microchips essential to most electronic devices, have transformed computing, communications, entertainment, and industry. In Chips and Change, Clair Brown and Greg Linden trace the industry over more than twenty years through eight technical and competitive crises that forced it to adapt in order to continue its exponential rate of improved chip performance. The industry's changes have in turn shifted the basis on which firms hold or gain global competitive advantage. These eight interrelated crises do not have tidy beginnings and ends. Most, in fact, are still ongoing, often in altered form. The U.S. semiconductor industry's fear that it would be overtaken by Japan in the 1980s, for example, foreshadows current concerns over the new global competitors China and India. The intersecting crises of rising costs for both design and manufacturing are compounded by consumer pressure for lower prices. Other crises discussed in the book include the industry's steady march toward the limits of physics, the fierce competition that keeps its profits modest even as development costs soar, and the global search for engineering talent. Other high-tech industries face crises of their own, and the semiconductor industry has much to teach about how industries are transformed in response to such powerful forces as technological change, shifting product markets, and globalization. Chips and Change also offers insights into how chip firms have developed, defended, and, in some cases, lost global competitive advantage.

How the chip industry has responded to a series of crises over the past twenty-five years, often reinventing itself and shifting the basis for global competitive advantage. For decades the semiconductor industry has been a driver of global economic growth and social change. Semiconductors, particularly the microchips essential to most electronic devices, have transformed computing, communications, entertainment, and industry. In Chips and Change, Clair Brown and Greg Linden trace the industry over more than twenty years through eight technical and competitive crises that forced it to adapt in order to continue its exponential rate of improved chip performance. The industry's changes have in turn shifted the basis on which firms hold or gain global competitive advantage. These eight interrelated crises do not have tidy beginnings and ends. Most, in fact, are still ongoing, often in altered form. The U.S. semiconductor industry's fear that it would be overtaken by Japan in the 1980s, for example, foreshadows current concerns over the new global competitors China and India. The intersecting crises of rising costs for both design and manufacturing are compounded by consumer pressure for lower prices. Other crises discussed in the book include the industry's steady march toward the limits of physics, the fierce competition that keeps its profits modest even as development costs soar, and the global search for engineering talent. Other high-tech industries face crises of their own, and the semiconductor industry has much to teach about how industries are transformed in response to such powerful forces as technological change, shifting product markets, and globalization. Chips and Change also offers insights into how chip firms have developed, defended, and, in some cases, lost global competitive advantage.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping ● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will discover ways to motivate yourself to effect change, both in yourself and in others. *You will also discover : that change does not depend only on our will; to what extent our emotions also have a role to play in change; how our immediate environment influences our behavior; that it is up to us to establish new good habits. *This book explains that in order to make a successful change and to anchor it permanently, the heart and the mind must be in tune. We all have a rational side (the mind, the Driver) that makes us want to do things, and an emotional side (the heart, the Elephant) that contradicts that will. Three things are involved in a process of change: giving a clear direction to the Driver, motivating the Elephant and finally charting the way forward (influencing the environment). *Buy now the summary of this book for the modest price of a cup of coffee!

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. How to change your behavior? Changing your behavior is as difficult as guiding an elephant in one direction. But with the right approach, you will be able to change easily. In this book, you will learn: How to interpret the presentation analogy? How to get the rider to go in the right direction? How to motivate your inner elephant? How to create a path that is easy to follow? Our answers to these questions are easy to understand, simple to implement and quick to execute. Ready to change your behavior? Let's go ! *Buy now the summary of this book for the modest price of a cup of coffee!

Janice Sapigao, in this powerful and innovative debut, captures her mother's traumatic experience as an assembly line worker in Silicon Valley, as well as the larger social, economic, and environmental impacts of the high tech industry. The poems switch between English, Ilokano, and binary code, and between documentary, visual, ethnographic, and lyric modes. In our time of toxic exposure, labor exploitation, and gentrification, Sapigao shows us how poetry can be a site to protest injustice, affirm dignity, and maintain hope. [Craig Santos Perez]Note from the Author:This project complicates and juxtaposes the "clean" image of California's Silicon Valley. The northern part of Santa Clara County and east of the San Francisco Peninsula are often referred to as the Silicon Valley, home to many of the world's high technology companies. The boundaries of the Silicon Valley are not fixed; it is more a regional state of mind than a geographical location. As an ideal place of innovation and technological advancement, the Silicon Valley is not known for its exploitative nature of immigrant women workers who build it all - those like my mom.Through the use of binary code, my family's language, Ilokano; and personal observation, microchips for millions draws out the social layers of the microchip, which are central to the global economy. I color the moments and questions when a clear glitch in the collusion of personal, public, private and industrial matters presents itself. The industry in which she works allows her to create a livelihood that does not empower her or women like her to ask the questions that I raise in this text. This is for my mom.