Chinese Subjectivity and the Beijing Olympics develops the Foucauldian concept of productive power through examining the ways in which the Chinese government tried to mobilize the population to embrace its Olympic project through deploying various sets of strategies and tactics.

"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

Why is hosting the Olympic Games so important to China? What is the significance of a quintessential symbol of Western civilization taking place in the heart of the Far East? Will the Olympics change China, or will China change the Olympics? Susan Brownell sets the historical and cultural contexts for the 2008 Beijing Olympics Games by placing it within the context of China's hundred-year engagement with the Olympic movement to illuminate what the Games mean to China and what the Beijing Olympic Games will mean for China's relationship with the outside world. Brownell's deeply informed analysis ranges from nineteenth-century orientalism to Cold War politics and post-Cold War "China bashing." Drawing on her more than two decades of engagement in Chinese sports, the author presents evocative stories and first-person accounts to paint a human picture of the passion that many Chinese people feel for the Olympic Games. It will also be essential reading for journalists and sports enthusiasts who want to understand the fascinating story behind the Beijing Olympics.

This book focuses on the processes of documenting the Beijing Olympics – ranging from the visual (television and film) to radio and the written word – and the meanings generated by such representations. What were the ‘key’ stories and how were they chosen? What was dramatised? Who were the heroes? Which ‘clashes’ were highlighted and how? What sorts of stories did the notion of ‘human interest’ generate? Did politics take a backseat or was the topic highlighted repeatedly? Thus, the focus was not on the success or failure of this event, but on the ways in which the Olympics Games, as international and historic events, are memorialised by observers. The key question that this book addresses is: How far would the Olympic coverage fall into the patterns of representation that have come to dominate Olympic reporting and what would China, as a discursive subject, bring to these patterns? This book was previously published as a special issue of Sport in Society.

The Politicisation of Sport in Modern China: Communist and Champions is the first book in English which examines in chronological order key issues in sport in the People's Republic of China from 1949 to 2012 in the context of Chinese history, politics and society. It explores the complexity of Chinese sport including the sovietisation of Chinese sports policy and practice; the emergence of the ‘two Chinas’ issue; the Cold War, the Cultural Revolution, sports diplomacy and sports militarism; China’s turbulent journey of participation in the Asian Games and in the Olympics; the politics and policy of doping and anti-doping in Chinese sport; and China’s sport in the post-Beijing Olympics era. By analysing the relationships between sport, diplomacy, politics and social transformation in China, the book examines how sport has played an important role in China’s rise in the 20th and 21st centuries, and how China embraced the Olympic Movement and also influenced the world through the Olympic Games. Featuring major events, original documents and interviews with a wide breadth of insiders - from sports policy makers, Olympic medallists and ordinary Chinese - this book, for the first time, provides a comprehensive guide to the history of sport in the People's Republic of China. It is a fascinating book for academic researchers, general readers and students. This book was published as a special issue of the International Journal of the History of Sport.

The Beijing 2008 Olympic ceremonies were spectacular performances and technological accomplishments by the People’s Republic of China. However, the audience in Beijing was only the most overt element of a global audience receiving the message of the Games. For this global audience, the Beijing performances were a harbinger of wider regional and international ambitions; a message of intent that pointed to a larger Chinese plan to a degree not seen since the Ming dynasty. New Chinese ambitions embrace both soft power and hard power. The actor in this political drama of international scope is the Chinese state and its political ambitions on the world stage. The Beijing Olympics can be seen as its opening act, and the audience as global. Rather than the kind of "morality" play that is typically used in China to educate the people in politics, this new production – a production on many levels – was one aimed at audiences all around the world, and one that was a calculated expression of realpolitik. This book was previously published as a special issue of the International Journal of the History of Sport.

The 2008 Olympic Games will be held in Beijing but many human rights activists support a boycott. They liken the circumstances to previous governments that used the games to glorify their regimes - most notoriously the Nazis in 1936. What has led to this perception and is it fair? Sport, Revolution and the Beijing Olympics is a cultural history of sport in China and challenges many such ingrained Western assumptions. The authors unpick the relationship of sport to imperialism and revolution, and examine its significance in both China and Taiwan at governmental and everyday levels. In the process, they successfully debunk harmful myths, such as the prevalence of drugs in Chinese sport among women athletes, and present a balanced view that is a much-needed corrective to popular understanding.