Annotation Addresses the state of Chinese communication studies, including its achievements, problems, challenges, and potential for advancement in a globalized 21st century.

This volume presents recent and unpublished research by Chinese scholars from China and the US on ways in which Chinese culture influences and intersects with communication theory and practice in China. It focuses on communication and cultural concepts as they function in Chinese society, in the media, in the workplace, and in the way people think. It includes historical analyses of Mao's political rhetoric before and during the Cultural Revolution as well as political rhetoric by Deng Xiaoping, all with a cultural emphasis.

Communication Theory: Eastern and Western Perspectives focuses on the processes, methodologies, principles, and approaches involved in communication theory. The selection first elaborates on Asian perspectives on communication theory; Chinese philosophy and contemporary human communication theory; communication in Chinese narrative; and contemporary Chinese philosophy and political communication. Discussions focus on the structure and function of China's political communication system; philosophical principles of Chinese communism; embodiment of reason in experience; and dialectic completion of relative polarities. The text then examines Korean philosophy and communication, practice of Uye-Ri in interpersonal relationships, and the teachings of Yi Yulgok. The publication examines the double-swing model of intercultural communication between the East and the West; interpersonal cognition, message goals, and organization of communication; and the convergence theory of communication, self-organization, and cultural evolution. The book also ponders on the practice of Antyodaya in agricultural extension communication in India and communication within Japanese business organizations. The selection is a valuable reference for researchers interested in the Eastern and Western perspectives of communication theory.

Many varying factors contribute to the dynamics of Chinese communication, which both resembles and differs from its Western counterparts. In this provocative new collection of essays, an international group of scholars challenges the conventional notion of Chinese culture as static, recognizing the causes of cultural change and strategies of resistance. Examining communication contexts in mainland China, Hong Kong, and Taiwan, Chinese Communication Studies: Context and Comparisons considers the relationship between culture and communication in Chinese political, gender, family, and media contexts, providing the reader with insight both into how enduring Chinese cultural values are, and how they are being appropriated to meet political and economic goals. Moreover, comparisons and distinctions are made between Chinese and Western communication concepts and practices on the issues of human rights, world opinions, pedagogical approaches, and instruction of rhetoric. In a work sure to be of value to many disciplines, the authors trace the historical development of ideas and value systems of both cultures, rendering an understanding of similarities and differences in both communication and cultural mindsets.

As the Internet has reshaped the way we communicate, people’s reading has become more fragmented and attention has been directed to a more concise and general form of language that outlines the most important information. This language of the internet, a language system that concentrates on the content of events and public emotions, has emerged and received wide currency. This monograph is one of the first books to examine the language of the internet in the Chinese context. By analysing content and discourse, the author examines Chinese website buzzwords since 2010. She reveals the mechanisms of generation, the cultural nature and political characteristics of the network language, analyzes the causes of its emergence and popularity, and highlights its social and academic significance. Meanwhile, she argues that research in the area is essentially interdisciplinary, involving not only perspectives from Journalism and Communication Studies, but also Philosophy, Culture, Linguistics and Sociology. Students and scholars of Communication Studies and Journalism, as well as Culture Studies should be greatly interested in this title.

This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.