Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Meet Mackenzie Blue, aka Zee She has it all—smarts, talent, humor, and style. . . . Is it enough to survive middle school? Countdown to a 7th Grade Meltdown 1. Your BFF moves away. 2. Someone steals your diary and reveals your deepest secrets—to the entire class. 3. You have one chance to become a rock star and one chance to totally blow it. Guess what!? All three happened to me! School's a disaster already. Don't get me wrong—I love Brookdale Academy and I have a fabulous crew of friends. (At least, I think I do.) But, if I'm going to survive, I need all the help I can get!

In the third book in this magical series for tweens, June must juggle friendship, first love, and the fallout from a newly discovered family secret involving the entire town—all while under a truth-telling spell. After the school musical, June has to deal with the fallout of her secret blog being exposed. June’s brutally honest thoughts about her friends and family are revealed, and her community turns on her once it's known that she’s hidden her true feelings for months. How can June repair her relationships after such a betrayal? And when she discovers a family secret about the history of Featherstone Creek, how will she keep from blurting out the truth?

Middle school is hard—but it's way harder when a fairy godmother puts you under a truth-telling spell! June has always been a people-pleaser, telling harmless little lies to make her friends and family happy. She's convinced being honest about her feelings will only hurt the people she loves! Until, out of nowhere, a secret fairy godmother appears to "bless" her with the ability to only tell the truth! Seriously?! As if June didn’t have enough to worry about! Now, June has no choice but to be honest about how she feels. And the truth is: what June feels is stressed out. Middle school is no joke—between field hockey, friend drama, and her parents' high expectations, June feels so overwhelmed that sometimes it’s hard to breathe. When everything spirals out of control, will June find freedom in telling the whole truth and nothing but—or is she destined to battle the curse for the rest of her life?

This expansive, lively introduction charts the connections between international youth cultures and the development of global media and communication. From 1950s drive-ins and jukeboxes to contemporary social media, the book examines modern youth cultures in their social, economic, and political contexts. Exploring the rise of young people as a distinct media market, the book examines the relation of youth to modern consumerism, marketing, and digital technologies. The chapters are packed with analysis of media representations of youth, debates about the media’s 'effects' on young audiences, and young people’s use of the media to elaborate identities and negotiate social relationships. Drawing on a wealth of international examples, the book explores the impact of globalisation and new media technologies on youth cultures around the world. Assessing a profusion of worldwide research, the book shows how modern youth cultures can only be understood as part of an international web of connections, exchanges, and experiences. With an ideal balance between detailed examples and engaging analysis, this book is a must-read for anyone interested in youth cultures and the modern media.

This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South Korea. In a timely reappraisal of youth cultures in contemporary times, this collection profiles the best of new research in youth studies written by leading scholars in the field.

Is your museum struggling to entice and engage a millennial audience? In Museums and Millennials author Jackie Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the success (and failures!) of other museum programs. This book will help you start the process of reinventing your approach to this engaging generation by: Reimagining the millennial generatio, beginning with debunking myths about their wants, needs, and spending power. Giving museum professionals a place to begin their quest- through the lens of the acronym “A.U.R.A.” Checking your museum’s “A.U.R.A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure the programming you are currently offering this generation meets their standards and aligns with your mission. Using your findings to create new programs and campaigns geared towards getting millennials inside your doors and keeping them there long-term. Offering program examples from museums of various sizes and scopes throughout the nation geared towards a millennial audience, with explanations of why some programs were more successful than others. Providing tips and tricks for reaching millennials where they are and on a small budget. Helping museum professionals begin the process of giving millennials a voice in museum programs designed for them. Suggesting a path towards success that begins with the millennial generation taking on roles as patrons, members, volunteers, donors, board representatives, part-time workers, and in senior management. Millennials want to be your partners in preservation. They want their voices heard and prefer a hands-on approach to their programming. The highlighted program examples in this work will help you reimagine how your facility is viewed by millennials, what practical changes can be made to persuade them to patronize your facility, and discuss how to create bonds which will last past the individual programs they attend and into the foreseeable future. Museums and Millennials features strategies used by museums of various backgrounds and budgets, advice from respected and data-driven consultants in the field, and offers action-oriented solutions to audience engagement issues. Let this book inspire you to try, or try again, to engage this coveted generation.