Too often, says Jennifer L. Goloboy, we equate being middle class with “niceness”—a set of values frozen in the antebellum period and centered on long-term economic and social progress and a close, nurturing family life. Goloboy’s case study of merchants in Charleston, South Carolina, looks to an earlier time to establish the roots of middle-class culture in America. She argues for a definition more applicable to the ruthless pursuit of profit in the early republic. To be middle class then was to be skilled at survival in the market economy. What prompted cultural shifts in the early middle class, Goloboy shows, were market conditions. In Charleston, deference and restraint were the bywords of the colonial business climate, while rowdy ambition defined the post-Revolutionary era, which in turn gave way to institution building and professionalism in antebellum times. Goloboy’s research also supports a view of the Old South as neither precapitalist nor isolated from the rest of American culture, and it challenges the idea that post-Revolutionary Charleston was a port in decline by reminding us of a forgotten economic boom based on slave trading, cotton exporting, and trading as a neutral entity amid warring European states. This fresh look at Charleston’s merchants lets us rethink the middle class in light of the new history of capitalism and its commitment to reintegrating the Old South into the world economy.

A lively chronicle of the South's most renowned city from the founding of colonial Charles Town through the present day A Short History of Charleston—a lively chronicle of the South's most renowned and charming city—has been hailed by critics, historians, and especially Charlestonians as authoritative, witty, and entertaining. Beginning with the founding of colonial Charles Town and ending three hundred and fifty years later in the present day, Robert Rosen's fast-paced narrative takes the reader on a journey through the city's complicated history as a port to English settlers, a bloodstained battlefield, and a picturesque vacation mecca. Packed with anecdotes and enlivened by passages from diaries and letters, A Short History of Charleston recounts in vivid detail the port city's development from an outpost of the British Empire to a bustling, modern city. This revised and expanded edition includes a new final chapter on the decades since Joseph Riley was first elected mayor in 1975 through its rapid development in geographic size, population, and cultural importance. Rosen contemplates both the city's triumphs and its challenges, allowing readers to consider how Charleston's past has shaped its present and will continue to shape its future.

"The basis for this book began twenty years ago when I enrolled in the College of Charleston's summer archaeological field school. After spending the first half of the semester honing our technique by digging five-foot by five-foot units, identifying soil stratigraphy, and collecting artifacts at the Charleston Museum's Stono Plantation, the archaeologists reoriented us students to a new site. For the remainder of the field school we investigated Willtown Bluff on the Edisto River, an early-eighteenth century township surrounded by plantations. My interest in inland rice cultivation grew from our work at the James Stobo site, a 1710 plantation located on the edge of the Willtown township and one mile from the tidal river. For three archaeological seasons between 1997 and 1999, I participated in excavations of the Stobo Plantation house foundation located on a hardwood knoll surrounded by a sea of low-lying Cypress wetlands. During this time, I had a unique opportunity to walk off the dry terra firma and explore miles of inland rice embankments sprawling to the east and to the south of the house site. Major embankments traverse the wetlands on a magnetic north/south and east/west axis, intersected by smaller check banks and drainage canals as far as the eye can see under the dense cypress and hardwood canopy"--

Finalist • National Book Critics Circle Award [Biography] New York Times Book Review • 100 Notable Books of 2022 Shortlisted for the Phi Beta Kappa Society's Ralph Waldo Emerson Award Publishers Weekly • 10 Best Books of 2022 Best Books of 2022: NPR, Oprah Daily, Smithsonian, Boston Globe, Chicago Public Library A stunning counternarrative of the legendary abolitionist Grimke sisters that finally reclaims the forgotten Black members of their family. Sarah and Angelina Grimke—the Grimke sisters—are revered figures in American history, famous for rejecting their privileged lives on a plantation in South Carolina to become firebrand activists in the North. Their antislavery pamphlets, among the most influential of the antebellum era, are still read today. Yet retellings of their epic story have long obscured their Black relatives. In The Grimkes, award-winning historian Kerri Greenidge presents a parallel narrative, indeed a long-overdue corrective, shifting the focus from the white abolitionist sisters to the Black Grimkes and deepening our understanding of the long struggle for racial and gender equality. That the Grimke sisters had Black relatives in the first place was a consequence of slavery’s most horrific reality. Sarah and Angelina’s older brother, Henry, was notoriously violent and sadistic, and one of the women he owned, Nancy Weston, bore him three sons: Archibald, Francis, and John. While Greenidge follows the brothers’ trials and exploits in the North, where Archibald and Francis became prominent members of the post–Civil War Black elite, her narrative centers on the Black women of the family, from Weston to Francis’s wife, the brilliant intellectual and reformer Charlotte Forten, to Archibald’s daughter, Angelina Weld Grimke, who channeled the family’s past into pathbreaking modernist literature during the Harlem Renaissance. In a grand saga that spans the eighteenth century to the twentieth and stretches from Charleston to Philadelphia, Boston, and beyond, Greenidge reclaims the Black Grimkes as complex, often conflicted individuals shadowed by their origins. Most strikingly, she indicts the white Grimke sisters for their racial paternalism. They could envision the end of slavery, but they could not imagine Black equality: when their Black nephews did not adhere to the image of the kneeling and eternally grateful slave, they were cruel and relentlessly judgmental—an emblem of the limits of progressive white racial politics. A landmark biography of the most important multiracial American family of the nineteenth century, The Grimkes suggests that just as the Hemingses and Jeffersons personified the racial myths of the founding generation, the Grimkes embodied the legacy—both traumatic and generative—of those myths, which reverberate to this day.

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.

In The Enslaved and Their Enslavers, Edward Pearson offers a sweeping history of slavery in South Carolina, from British settlement in 1670 to the dawn of the Civil War. For enslaved peoples, the shape of their daily lives depended primarily on the particular environment in which they lived and worked, and Pearson examines three distinctive settings in the province: the extensive rice and indigo plantations of the coastal plain; the streets, workshops, and wharves of Charleston; and the farms and estates of the upcountry. In doing so, he provides a fine-grained analysis of how enslaved laborers interacted with their enslavers in the workplace and other locations where they encountered one another as plantation agriculture came to dominate the colony. The Enslaved and Their Enslavers sets this portrait of early South Carolina against broader political events, economic developments, and social trends that also shaped the development of slavery in the region. For example, the outbreak of the American Revolution and the subsequent war against the British in the 1770s and early 1780s as well as the French and Haitian revolutions all had a profound impact on the institution's development, both in terms of what enslaved people drew from these events and how their enslavers responded to them. Throughout South Carolina's long history, enslaved people never accepted their enslavement passively and regularly demonstrated their fundamental opposition to the institution by engaging in acts of resistance, which ranged from vandalism to arson to escape, and, on rare occasions, organizing collectively against their oppression. Their attempts to subvert the institution in which they were held captive not only resulted in slaveowners tightening formal and informal mechanisms of control but also generated new forms of thinking about race and slavery among whites that eventually mutated into pro-slavery ideology and the myth of southern exceptionalism.

The everyday lives of enslaved people were filled with the backbreaking tasks that their enslavers forced them to complete. But in spare moments, they found time in which to earn money and obtain goods for themselves. Enslaved people led vibrant economic lives, cultivating produce and raising livestock to trade and sell. They exchanged goods with nonslaveholding whites and even sold products to their enslavers. Did these pursuits represent a modicum of freedom in the interstices of slavery, or did they further shackle enslaved people by other means? Justene Hill Edwards illuminates the inner workings of the slaves’ economy and the strategies that enslaved people used to participate in the market. Focusing on South Carolina from the colonial period to the Civil War, she examines how the capitalist development of slavery influenced the economic lives of enslaved people. Hill Edwards demonstrates that as enslavers embraced increasingly capitalist principles, enslaved people slowly lost their economic autonomy. As slaveholders became more profit-oriented in the nineteenth century, they also sought to control enslaved people’s economic behavior and capture the gains. Despite enslaved people’s aptitude for enterprise, their market activities came to be one more part of the violent and exploitative regime that shaped their lives. Drawing on wide-ranging archival research to expand our understanding of racial capitalism, Unfree Markets shows the limits of the connection between economic activity and freedom.