Fund raising in the United States is big business. Some 350,000 nonprofit organizations employ an army of fund raisers, all competing for their share, employing the latest technology in computerized direct mail and telemarketing. The American public is swamped with appeals on behalf of this cause or that, as ever more ambitious financial goals are set. Equally intense are demands on active citizens to staff fund-raising drives; a 1987 survey found that 48 percent of Americans engage in some sort of volunteer work. Popular philanthropy, financed by organized, high-pressure fund raising, is uniquely American. This classic history of fund raising in the United States, first published in 1965, has been out of print for the last twenty-two years despite continuing demand. It covers the role of fund raising from the seventeenth century to the present, with emphasis on mass secular fund raising in the twentieth century (religious fund raising is excluded). It documents techniques and problems that are central to the profession today, as well as events and persons on the cutting edge. As both Cutlip and Schwartz indicate in this new edition, since 1964 the climate for philanthropy has been conditioned by two factors-public policies and public perception. Reduction in federal grants to charities and changes in tax policies have increased the gap between needs and resources. Public perception is also a problem, as the result of rampant scandals. Competition for the philanthropic dollar is keener than ever; but the picture is not all gloomy. Schwartz outlines nine positive trends. Among them is increasing interest in philanthropic studies in many areas of academia, including history, sociology, economics, public policy, behavioral sciences, social work, and American studies. There is also increasing interest overseas, as American approaches to fund raising become an example for other nations.

This primer helps new fund raisers learn the basics, from the vocabulary of fund raising To The nuances of major trends affecting nonprofit fundraising today. With up-to-date case studies and real-life examples, this practical guide will provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fund raising programs. This guide is a must-have for anyone new To The fund raising arena. OTHER TITLES IN ASPEN'S FUNDRAISING SERIES Developing Major Gifts: Turning Small Donors into Major Contributors Planned Giving Essentials: A Step-by-Step Guide to Success Capital Campaigns: Strategies That Work Donor Focused Strategies for Annual Giving Successful Special Events: Planning, Hosting, and Evaluating Corporate and Foundation Fund Raising: A Complete Guide from the Inside Strategic Fund Development: Building Reliable Relationships That Last

Raising funds to fulfill a nonprofit organization's goals is critical to its success, but fundraising regulations are an increasingly complex maze. The Law of Fundraising, Fourth Edition is the only book to tackle the increasingly complex maze of federal and state fundraising regulations. It details federal and state laws, with an emphasis on administrative, tax, and constitutional laws. As well, it explains state and federal rules impacting the responsibilities of fundraising professionals. This guide is supplemented annually to keep nonprofit professionals on top of the latest fundraising legal developments.

Fundraising

"Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.

Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the ‘askers’, despite almost every donation being solicited or prompted in some way. This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.