An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by using a mix of different marketing channels Offers some smart ways to track customer buying habits with a database that covers all marketing channels Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

The must-read summary of Michael Masterson and MaryEllen Tribby's book: "Changing the Channel: 12 Easy Ways to Make Millions for Your Business". This complete summary of the ideas from Michael Masterson and MaryEllen Tribby's book "Changing the Channel" shows how it is no longer enough to be good at just one type of marketing. In today's market, it is necessary to use multiple channels to attract prospective customers. In their book, the authors present the 12 marketing channels that are important today and how you can effectively make use of each one to gain customers and drive sales. By reading this summary, you will learn how to select the right channels and use them together to achieve maximum success. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "Changing the Channel" and discover how you can ensure that your business survives in the current market by making use of all marketing channels.

We live in an age of media saturation, where with a few clicks of the remote—or mouse—we can tune in to programming where the facts fit our ideological predispositions. But what are the political consequences of this vast landscape of media choice? Partisan news has been roundly castigated for reinforcing prior beliefs and contributing to the highly polarized political environment we have today, but there is little evidence to support this claim, and much of what we know about the impact of news media come from studies that were conducted at a time when viewers chose from among six channels rather than scores. Through a series of innovative experiments, Kevin Arceneaux and Martin Johnson show that such criticism is unfounded. Americans who watch cable news are already polarized, and their exposure to partisan programming of their choice has little influence on their political positions. In fact, the opposite is true: viewers become more polarized when forced to watch programming that opposes their beliefs. A much more troubling consequence of the ever-expanding media environment, the authors show, is that it has allowed people to tune out the news: the four top-rated partisan news programs draw a mere three percent of the total number of people watching television. Overturning much of the conventional wisdom, Changing Minds or Changing Channels? demonstrate that the strong effects of media exposure found in past research are simply not applicable in today’s more saturated media landscape.

Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough explorations of global media industries in flux. Even as legacy media industries experience significant disruption in the face of streaming and online delivery, the power of the television channel persists. Far from disappearing, television channels have multiplied and adapted to meet the needs of old and new industry players alike. Television viewers now navigate complex choices among broadcast, cable, and streaming services across a host of different devices. From Networks to Netflix guides students, instructors, and scholars through that complex and transformed channel landscape to reveal how these industry changes unfold and why they matter. This second edition features new players like Disney+, HBO Max, Crunchyroll, Hotstar, and more, increasing attention to TV services across the world. An ideal resource for students and scholars of media criticism, media theory, and media industries, this book continues to offer a concrete, tangible way to grasp the foundations of television—and television studies—even as they continue to be rewritten.

“Like the YouTube channel, this is a touching yet informative guide for those seeking fatherly advice, or even a few good dad jokes.” — Library Journal

"Channel Changing in Horseheads" is the story of an average guy growing up in the 1950s and 60s in Horseheads, New York. He was an average athlete but was able to perform in competitive sports in high school and college at levels higher than his physical abilities should have allowed. He also became a proficient street fighter, reaching levels far beyond what his physical abilities should have allowed. He attributes his physical prowess to his ability to practice and eventually master, the art of "channel changing." This is his story.

A 2019 Schneider Family Book Award Winner Based on a real-life partnership, the heartening story of the love and teamwork between a girl and her service dog will illuminate and inspire. Rescue thought he’d grow up to be a Seeing Eye dog — it’s the family business, after all. When he gets the news that he’s better suited to being a service dog, he’s worried that he’s not up to the task. Then he meets Jessica, a girl whose life is turning out differently than the way she'd imagined it, too. Now Jessica needs Rescue by her side to help her accomplish everyday tasks. And it turns out that Rescue can help Jessica see after all: a way forward, together, one step at a time. An endnote from the authors tells more about the training and extraordinary abilities of service dogs, particularly their real-life best friend and black lab, Rescue.