This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

Drawing on the latest research and more than two decades of experience working with families around the world, the author sets out a new understanding that will change the way parents and professionals view autism, and chart a whole new realm of possibilities for treatment and research.

There's little truly "progressive" about Progressivism. True progress happens when humans are free, yet the Progressive agenda substantially diminishes freedom while promising the unachievable. Excuse Me, Professor provides a handy reference for anyone actively engaged in advancing liberty, with essential essays debunking more than 50 Progressive clichés. Does the free market truly ignore the poor? Are humans really destroying the Earth? Is the government truly the first best source to relieve distress? Compiled and edited by Lawrence W. Reed in collaboration with the Foundation for Economic Education and Young America's Foundation, this anthology is an indispensable addition to every freedom lover's arsenal of intellectual ammunition.

This tour of the scientific frontier makes a strong case that the alternative science of today will be the hard science of the future.

An exploration of the hidden human, emotional, and social dimensions of mathematics Mathematics is often thought of as the coldest expression of pure reason. But few subjects provoke hotter emotions—and inspire more love and hatred—than mathematics. And although math is frequently idealized as floating above the messiness of human life, its story is nothing if not human; often, it is all too human. Loving and Hating Mathematics is about the hidden human, emotional, and social forces that shape mathematics and affect the experiences of students and mathematicians. Written in a lively, accessible style, and filled with gripping stories and anecdotes, Loving and Hating Mathematics brings home the intense pleasures and pains of mathematical life. These stories challenge many myths, including the notions that mathematics is a solitary pursuit and a "young man's game," the belief that mathematicians are emotionally different from other people, and even the idea that to be a great mathematician it helps to be a little bit crazy. Reuben Hersh and Vera John-Steiner tell stories of lives in math from their very beginnings through old age, including accounts of teaching and mentoring, friendships and rivalries, love affairs and marriages, and the experiences of women and minorities in a field that has traditionally been unfriendly to both. Included here are also stories of people for whom mathematics has been an immense solace during times of crisis, war, and even imprisonment—as well as of those rare individuals driven to insanity and even murder by an obsession with math. This is a book for anyone who wants to understand why the most rational of human endeavors is at the same time one of the most emotional.

More Urban Myths About Learning and Education: Challenging Eduquacks, Extraordinary Claims, and Alternative Facts examines common beliefs about education and learning that are not supported by scientific evidence before using research to reveal the truth about each topic. The book comprises sections on educational approaches, curriculum, educational psychology, and educational policy, concluding with a critical look at evidence-based education itself. Does playing chess improve intelligence? Should tablets and keyboards replace handwriting? Is there any truth to the 10,000-hour rule for expertise? In an engaging, conversational style, authors Pedro De Bruyckere, Paul A. Kirschner, and Casper Hulshof tackle a set of pervasive myths, effectively separating fact from fiction in learning and education.