This third volume in a series on international broadcasting includes papers and presentations from some 40 international broadcasters of the world, including: the BBC, NHK, Voice of America, CNN, Radio Moscow, Radio Nederlands, Radio Liberty, Polish Radio, Swiss Radio International, Australian Broadcasting Corporation, Radio Canada International and Radio Shanghai. The book covers a wide range of the concerns of international broadcasters as they struggle to redefine their role in a tremendously transformed and reconfigurated world. Each chapter is organized around a particular topic, and also includes a discussion.

This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context. Among the many issues covered are: The impact of digital technology on the structure of broadcasting organizations and regulation; The nature of broadcast content or media programming and how it is delivered at home and abroad; Engagement and interaction of the public with broadcasting and social and mobile media; and The reshaping of revenue models for broadcasters and media organizations globally. The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.

This book shows how disinformation spread by partisan organizations and media platforms undermines institutional legitimacy on which authoritative information depends.

The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts.

"It was not a matter of propaganda ... black and white ideological broadcasts ... What made [Radio Free Europe] important were its impartiality, independence, and objectivity."---Vaclav Havel "Radio Free Europe and Radio Liberty were critically important weapons in the free world's competition with Soviet totalitarianism---and without them the Soviet bloc might even have not disintegrated ... The account in this book of their activities is therefore not only informative, but critical to understanding recent history."---Zbigniew Brzezinski "The studies and translated Soviet bloc documents published in this book demonstrate the enormous impact of Radio Free Europe, Radio Liberty, and Voice of America during the Cold War. By promoting democratic values and undermining the monopoly of information on which Communist regimes relied, the Radios contributed greatly to the end of the Cold War."---George P. Shultz "I know of no other mass media organization that has done more than RFE/RL to help create the Europe in which we live today---a Europe not divided into two opposing camps."---Elena Bonner Examines the role of Western broadcasting to the Soviet Union and Eastern Europe during the Cold War, with a focus on Radio Free Europe and Radio Liberty. It includes chapters by radio veterans and by scholars who have conducted research on the subject in once-secret Soviet bloc archives and in Western records. It also contains a selection of translated documents from formerly secret Soviet and East European archives, most of them published here for the first time.