In 1936, the Texas centennial was celebrated across the state. In The Frontier Centennial, Jacob Olmstead argues that Fort Worth?s celebration of the centennial represented a unique opportunity to reshape the city?s identity and align itself with a progressive future. Olmstead draws out the Frontier Centennial from its inception as a commemorative fair to theme park enshrining the mythic West to show the various ways centennial planners, boosters, and civic leaders sought to use the celebration as a means to bolster the city?s identity and image as a modern city of the American West. Olmstead?s retelling of the Frontier Centennial looks at two distinctive processes. The first addresses the interplay of memory, identity, and image in the evolution of the celebration?s commemorative messages. Fort Worth?s image as a progressive western metropolis also impacted other areas, less central, to Frontier Centennial planning. Debates over how outsiders would interpret features of the celebration, carried on by club women and others, reveal the interest the citizenry held in upholding or contesting the city?s modern image. Overlapping with the issues of memory and identity, the second process addresses how the larger narratives of the mythic West influenced the content of the celebration. Though drawn from actual events and people, the myth reduces the past to its ?ideological essence.? Mythmakers, like historians, draw upon facts to explain and give meaning to a particular worldview.

Fair Park Deco is a fascinating tour of the 1936 Texas Centennial Exposition. Like every American exposition in the 1930s, it began in economic depression. Although its economy had been buoyed by major oil discoveries in the early '30s, Texas agriculture was hard hit by the Great Depression. By the middle of the decade, state officials had set their sights on a great centennial celebration to help stimulate the economy and attract tourist dollars. "If during the next six months the people of the state could become filled with the idea of holding a big celebration on the one hundredth anniversary of the establishment of Texas independence," the state's centennial commission speculated in July, 1934, "it would have the effect of creating a general forward-looking spirit through the state. It would be more stimulating than anything we can think of, and this effect would be immediate." This book focuses specifically on the Art Deco art and architecture of Fair Park--the public spaces, buildings, sculptures and murals that were designed for the 1936 exposition. Most of the chapters in the book represent different areas of Fair Park, with buildings and artwork effectively arranged in the same order that a visitor to the Texas Centennial Exposition might have seen them. The art and architecture are featured in original photography by Jim Parsons and David Bush as well as in historic photographs. Fair Park is one of the finest collections of Deco architecture in the country, but it is so much more: the embodiment of Texan swagger, it is a testament to the Texanic task of creating a dazzling spectacle in the darkest days of the Depression.

In 1936, Texas commemorated the 100th anniversary of its independence from Mexico with a series of statewide celebrations. A central exposition was proposed, with four cities waging a sometimes bitter campaign to secure the rights to stage this auspicious event. At stake for the host city was unparalleled national exposure and a strong economic boost in the midst of the Great Depression. Using the existing grounds and buildings at Fair Park as the basis of its bid, Dallas outhustled and outspent its competitors to be designated as the host city of the 1936 Texas Centennial Exposition. The fair was planned by chief architect George Dahl with legions of talented designers and artists who collaborated to produce one of the great American world's fairs of the 1930s. In addition to the centennial celebration, 1936 marked the 50th anniversary of Fair Park as the site of the great State Fair of Texas. Many of the exhibition structures, livestock barns, and sports and performance venues built for the fair over the previous 50 years were incorporated into the new layout and design of the exposition. The architectural style that was applied to the old and new buildings at Fair Park was described as "Texanic," a combination of Texas iconography and classical motifs with the more spare, streamlined regimen of the moderne style. The result was a revelation to the millions of visitors that attended the Texas Centennial Exposition in 1936.

The Texas Centennial of 1936, commemorated by statewide celebrations of independence from Mexico, proved to be a powerful catalyst for the formation of a distinctly Mexican American identity. Confronted by a media frenzy that vilified "Meskins" as the antithesis of Texan liberty, Mexican Americans created literary responses that critiqued these racialized representations while forging a new bilingual, bicultural community within the United States. The development of a modern Tejana identity, controversies surrounding bicultural nationalism, and other conflictual aspects of the transformation from mexicano to Mexican American are explored in this study. Capturing this fascinating aesthetic and political rebirth, Border Renaissance presents innovative readings of important novels by María Elena Zamora O'Shea, Américo Paredes, and Jovita González. In addition, the previously overlooked literary texts by members of the League of United Latin American Citizens (LULAC) are given their first detailed consideration in this compelling work of intellectual and literary history. Drawing on extensive archival research in the English and Spanish languages, John Morán González revisits the 1930s as a crucial decade for the vibrant Mexican American reclamation of Texas history. Border Renaissance pays tribute to this vital turning point in the Mexican American struggle for civil rights.

Randolph B. "Mike" Campbell has spent the better part of the last five decades helping Texans rediscover their history, producing a stream of definitive works on the social, political, and economic structures of the Texas past. Through meticulous research and terrific prose, Campbell's collective work has fundamentally remade how historians understand Texan identity and the state's southern heritage, as well as our understanding of such contentious issues as slavery, westward expansion, and Reconstruction. Campbell's pioneering work in local and county records has defined the model for grassroots research and community studies in the field. More than any other scholar, Campbell has shaped our modern understanding of Texas. In this collection of seventeen original essays, Campbell's colleagues, friends, and students offer a capacious examination of Texas's history--ranging from the Spanish era through the 1960s War on Poverty--to honor Campbell's deep influence on the field. Focusing on themes and methods that Campbell pioneered, the essays debate Texas identity, the creation of nineteenth-century Texas, the legacies of the Civil War and Reconstruction, and the remaking of the Lone Star State during the twentieth century. Featuring some of the most well-known names in the field--as well as rising stars--the volume offers the latest scholarship on major issues in Texas history, and the enduring influence of the most eminent Texas historian of the last half century.

Vivid imagery and original research are the hallmarks of DFW Deco: Modernistic Architecture of North Texas, the latest in Jim Parsons and David Bush's series of books documenting Art Deco and Art Moderne design in the Lone Star State. DFW Deco examines a vibrant architectural heritage that spans legendary eras in American history, from the Roaring Twenties through the Great Depression to World War II. DFW Deco explores the full range of modernistic building styles and some of the uniquely Texan influences that shaped the growing cities of North Texas. Classic zigzag skyscrapers promoted by Fort Worth boosters and Dallas businessmen, Art Deco storefronts in the booming towns of the great East Texas oilfield, and streamlined facilities inspired by innovations in transportation and communications all have a place in this book. DFW Deco looks not only at whole buildings, but also at their finely crafted details, ranging from vibrant tile murals depicting the scope of Texas history on Fort Worth's monumental Will Rogers Memorial Center to stylized gold-leaf pinecones and cotton bolls in the ornate People's National Bank Building in Tyler. Using a mix of original and historical photographs, this lavishly illustrated book promotes an appreciation of Main Street movie theaters, innovative suburban homes, and even a surprising collection of modernistic soft drink bottling plants. DFW Deco also documents the federal programs that helped build exceptional courthouses, schools, and post offices from small towns to big cities. The book ends with a chapter of short biographies of the architects and artists who created these landmarks. By illustrating the broad reach of modernistic design in North Texas, the authors hope to advance the preservation of significant buildings and encourage readers to explore the region themselves and discover their own Art Deco treasures.