LOL cats. Grumpy Cat. Dog-rating Twitter. Pet Instagram accounts. It’s generally understood the internet is for pictures of cute cats (and dogs, and otters, and pandas). But what motivates people to make and share these images, and how do they relate to other online social practices? The Internet is for Cats examines how animal images are employed to create a lighter, more playful mood, uniting users within online spaces that can otherwise easily become fractious and toxic. Placing today’s pet videos, photos, and memes within a longer history of mediated animal images, communication scholar Jessica Maddox also considers the factors that make them unique. She explores the roles that animals play within online economies of cuteness and attention, as well as the ways that animal memes and videos respond to common experiences of life under neoliberalism. Conducting a rich digital ethnography, Maddox combines observations and textual analysis with extensive interviews of the people who create, post and share animal media, including TikTok influencers seeking to make their pets famous, activists tweeting about wildlife conservation, and Redditors upvoting every cute cat photo. The Internet is for Cats will leave you with a new appreciation for the human social practices behind the animal images you encounter online.

The real-world secrets to startup success Unicorn Tears is the smart entrepreneur’s guide to startups. A full 92% of startups fail in the first three years — but failure is not inevitable. Most of these companies self-sabotage, unconsciously eliminating any chance at success before they even get started. It’s not the economy, it’s not politics, it’s not external factors; failure comes from within. This book shows you how to be one of the unicorns — one of the 8% who make it. Be prepared to un-learn everything you thought you knew about startups, as author Jamie Pride busts the harmful myths that lead so many companies to failure. Drawing upon his history as a venture capitalist, he reveals what investors want to see and hear, and what final factor puts your venture firmly into the “yes” column. Pride understands what matters in startups, and what gets in the way; his Hollywood Method for start-up success gives you a proven formula based on the tried-and-true framework Hollywood uses to make movies that succeed around the globe. Case studies illustrate what success looks like on the ground, and brings a global perspective to successful entrepreneurship and the strategies that help your business grow. Learn the truth behind the eight myths of startups Adopt a proven formula for success based on Hollywood blockbusters Craft a winning pitch to bring investors — and capital — over to your side Gain real-world perspective on startups and future trends Everyone wants their business to succeed, but wanting means nothing without a solid plan and the means to implement it. Unicorn Tears helps you set yourself up for success, and gives you the tools to forge your path to the top.

Full of feline facts, lessons translating cat behavior, and illustrated breed profiles, This Is a Book for People Who Love Cats is a joyful celebration of all nine lives of cat friends! For cat lovers of all ages, this beautifully illustrated guide offers an informative look at the world and lives of cats. Cat enthusiast Eliza Berkowitz highlights why we love cats so much, how cats became domesticated, and just what they're doing and saying with their odd behavior. Fascinating profiles of cat breeds, from Maine Coons and Calicos to Bengals and Egyptian Maus, are accompanied by charming illustrations that will make you fall in love with cats all over again... and again. Comprehensively researched and shared in an accessible, appealing format, This Is a Book for People Who Love Cats is a purr-fect addition to every cat lover's library.

Go from Instagram newbie to star! Instagram is the fastest-growing social network in the world, soaring from 500 million to 1 billion active users in just two years. Users flock to the site thanks to its simplicity and use of the most popular social media features—image and video sharing, community, and personal insight. Instagram For Dummies is here if you're ready to get acquainted with the platform or want to find ways to do more with your Instagram account. Written by an team led by top Instagram trainer Jenn Herman, this book gives you tips for creating great Instagram images, personalizing your posts, connecting with the Instagram community, and working with Stories and IGTV. Access Instagram on a computer or mobile device Set up your profile Connect with others Share your stories Shoot better Instagram images From handling core functions to connecting with the Instagram community, this book shares the secrets you need to shine on social media like no other!

A fun entrance point to linguistics, this accessible book uses online cat discourse to introduce a wide range of concepts.

Since 1995 The 24 Hour Plays have been responding to theatre in the moment. As the 2020 Coronavirus pandemic brought an end to live theatre in the USA and Europe, the company sprang to work to keep the arts alive. Bringing together some of America's most prolific writers for the stage and screen, this unique and contemporary book of monologues collates the responses in dramatic fashion, making for an anthology of work that is timely, moving, irreverent and at its best, transcendent. Featuring original monologues by writers such as David Lindsay-Abaire, Clare Barron, Hansol Jung, Stephen Adly Guirgis, Christoper Oscar Peña, Jesse Eisenberg and Monique Moses this is a rich collection that can be enjoyed by actors, writers and those looking for creative responses to the global COVID-19 crisis. With over 50 monologues from the first three weeks of the project, edited by Howard Sherman, this is an important collection that documents an unprecedented moment in history whilst also offering practical resource for actors and performers.