International Brand Management of Chinese Companies

International Brand Management of Chinese Companies
Title International Brand Management of Chinese Companies PDF eBook
Author Sandra Bell
Publisher Springer Science & Business Media
Pages 372
Release 2008-03-29
Genre Business & Economics
ISBN 379082030X

Download International Brand Management of Chinese Companies Book in PDF, Epub and Kindle

China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.

Doing Good Business In China: Case Studies In International Business Ethics

Doing Good Business In China: Case Studies In International Business Ethics
Title Doing Good Business In China: Case Studies In International Business Ethics PDF eBook
Author Stephan Rothlin
Publisher World Scientific
Pages 459
Release 2021-06-08
Genre Business & Economics
ISBN 9811233667

Download Doing Good Business In China: Case Studies In International Business Ethics Book in PDF, Epub and Kindle

The 46 original case studies featured in this book demonstrate that in many business sectors, local people and foreigners are responding to the challenges of achieving business success while competing with integrity. Cases are divided into eight sub-topics discussing internet and social media issues, labor issues, corporate social responsibility, product and food safety, Chinese suppliers and production, environmental issues, corporate governance, as well as business and society in China. Each case is followed by a discussion section, with questions to prompt reflection. This book is a valuable resource for students of International Business and Management, as well as entrepreneurs and business managers working and doing business in China.

Market Entry in China

Market Entry in China
Title Market Entry in China PDF eBook
Author Christiane Prange
Publisher Springer
Pages 220
Release 2016-05-14
Genre Business & Economics
ISBN 3319291394

Download Market Entry in China Book in PDF, Epub and Kindle

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Case Studies on Chinese Enterprises

Case Studies on Chinese Enterprises
Title Case Studies on Chinese Enterprises PDF eBook
Author Donglin Xia
Publisher Routledge
Pages 330
Release 2013-05-13
Genre Business & Economics
ISBN 1136672494

Download Case Studies on Chinese Enterprises Book in PDF, Epub and Kindle

This book is a collection of teaching cases on two Chinese companies, UFIDA and Founder. The cases describe the management practices of typical Chinese companies. UFIDA is a well-known company providing management software while Founder is a long-established high-tech company. The book aims at providing readers with original, first-hand materials, based on a theoretical framework, and broadening readers’ vision regarding China’s business niche in terms of culture, strategy, corporate governance, business environment, organizational dynamics, marketing, human resource, finance and the potential business partnerships with Chinese enterprises and the Chinese people. The cases are comprehensive and descriptive. This book appeals to top executives and leaders of multinational companies with ambitions to expand or already vested business interest in China. It is also of valuable use to companies specializing in international trade. The book provides insight into the great business opportunities in the development of China.

Negotiating China

Negotiating China
Title Negotiating China PDF eBook
Author Carolyn Blackman
Publisher Allen & Unwin Australia
Pages 205
Release 1997
Genre Business & Economics
ISBN 9781864480702

Download Negotiating China Book in PDF, Epub and Kindle

Featuring beautiful images and excerpts from the creation story of the Australian Eastern Arrernte people, this journal also includes a star map of the Pleiades constellation. The indigenous story tells of seven young sisters, each represented by a star and pursued by the tracker Orion. The journal includes a special page for each sister scattered throughout the writable pages, weaving together a story that can be read as ongoing, or rediscovered throughout the journal's use. Also included are key words from the story, presented both in Arrernte and English, creating a charming but valuable cultural connection for all ages.

Can China Lead?

Can China Lead?
Title Can China Lead? PDF eBook
Author Regina Abrami
Publisher Harvard Business Review Press
Pages 278
Release 2014-02-18
Genre Business & Economics
ISBN 1422144151

Download Can China Lead? Book in PDF, Epub and Kindle

Shares updated insights into the challenges of doing business in today's emerging markets to explain how it has become harder for companies to operate in China, predicting what is likely to occur economically in the coming decades to help professionals make informed decisions. 12,000 first printing.

Reforming China's State-owned Enterprises and Banks

Reforming China's State-owned Enterprises and Banks
Title Reforming China's State-owned Enterprises and Banks PDF eBook
Author Becky Chiu
Publisher Edward Elgar Publishing
Pages 451
Release 2006-01-01
Genre Business & Economics
ISBN 1845429885

Download Reforming China's State-owned Enterprises and Banks Book in PDF, Epub and Kindle

This book is informative and readable. It will be of interest to anyone wanting to learn about the development of the Chinese economy in general and the reforms of state-owned enterprises in particular. The data and in-depth discussion presented in the book will appeal to academics as well as policymakers. Yin-Fang Zhang, Journal of the Asia Pacific Economy China watchers will welcome a book which provides a detailed insight into the two pillars of that economy: the state-owned enterprises (SOEs) and the state-owned banks (SOBs). This is a scholarly work, rich in detail. Shelagh Heffernan, The Financial Regulator For China to sustain her transformation requires that she tackle reform of her state-owned enterprises (SOEs) and banks. This book comprehensively assesses the scale of the problem, reviews previous reforms and suggested solutions. Finally the authors propose their own reform agenda, sensitive to Chinese realities. Michael Artis, European University Institute, Italy This is an excellent study of the nexus between the effects of party control, the soft budget of state-owned enterprise (SOEs) and the financial fragility of the state-owned banking system (SOBs) in China. It is both sympathetic and knowledgeable about the problems of achieving reform and progress. Beautifully written, it should become the most influential work in this field in the English-speaking world. Charles A.E. Goodhart, London School of Economics, UK This book s starting point is that after two decades of experiments, during which other transition economies have effectively privatised all of their former state enterprises, China is still endeavouring to find a way to reinvent and re-engineer its own state-owned economic establishments. The authors explore these reforms along with the problems of China s state-owned banks, which have long been troubled by the adverse loans of Chinese enterprises and face foreign competition in 2007 under China s WTO commitments. Drawing on wide-ranging case studies of enterprise reform, Becky Chiu and Mervyn Lewis combine their extensive experience to give an authoritative account of China s enterprise and bank reform agenda, involving property rights, improved corporate governance and stimulating enterprise. This book will be of great interest to business economists, academic economists and those following the development of the Chinese economy.