The CAPE (c) Tourism Unit Two book entitled Caribbean Tourism Product Development, Marketing and Entrepreneurship captures all the relevant content, examples and activities necessary to successfully complete the syllabus. It has a sample research project that should provide adequate guidance for every candidate. For enquiries and assistance with the teaching of the CAPE(c) Tourism syllabus you may contact Jody at 18765310823 or via email at [email protected]. She has conducted several successful seminars in high schools across Jamaica; she is approachable and always willing to help. Jody has been teaching for 10 years in Jamaica. She is a teacher of History, Sociology, Social Studies and Tourism. She is also an assistant examiner of Sociology and Tourism. Her student Morrison (seen beside the author picture above) was placed first in CAPE(R) Tourism in the Caribbean, another student Denecia Allen was placed 9th in Jamaica. Jody is a honours graduate of The University of the West Indies where she studied History Education (B.Ed), later completing a Masters in Teacher Education and Teacher Development (M.A.).

Tourism for CAPE(c)- Unit 2: Caribbean Product Development, Marketing and Entrepreneurship addresses all the content requirements of the CAPE(c) Tourism Unit Two Syllabus. It has a sample Internal Assessment (SBA) to provide guidance to students and teachers as they conduct their research. This book is filled with relevant examples to help students understand the fundamentals of the Caribbean tourism industry. Similar to this book, Tourism for CAPE(c)- Unit 1: Concepts and Issues, Linkages and Sustainable Tourism captures all the relevant content, examples and activities necessary to successfully complete the Unit One syllabus. It has a sample research project that should provide adequate guidance for every candidate. For enquiries and assistance with the teaching of the CAPE(c) Tourism syllabus you may contact Jody at 1876-531-0823 or via email at [email protected].

The Fundamentals of Caribbean Tourism addresses all the major themes of Unit ONE CAPE (c) Tourism. It has a sample Internal Assessment to provide guidance to students and teachers as they conduct their research. This book is filled with relevant examples to help students understand the fundamentals of the tourism industry. The CAPE (c) Tourism Unit Two book entitled Caribbean Tourism Product Development, Marketing and Entrepreneurship captures all the relevant content, examples and activities necessary to successfully complete the syllabus. Similar to this book, it has a sample research project that should provide adequate guidance for every candidate. For enquiries and assistance with the teaching of the CAPE(c) Tourism syllabus you may contact Jody at 18765310823 or via email at [email protected]. She has conducted several successful seminars in high schools across Jamaica; she is approachable and always willing to help. Jody has been teaching for 10 years in Jamaica. She is a teacher of History, Sociology, Social Studies and Tourism. Her student Morrison (seen beside the author picture above) was placed first in CAPE(R) Tourism in the Caribbean, another student Denecia Allen was placed 9th in Jamaica. Jody is a honours graduate of The University of the West Indies where she studied History Education (B.Ed), later completing a Masters in Teacher Education and Teacher Development (M.A.).

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.

This book examines the dilemma of overdependence on tourism in Caribbean countries and territories, and the need for a resilient path to address the industry’s vulnerability in the face of natural disasters. The chapters in the book question how tourism resilience is understood and practiced in Caribbean small island developing states (SIDS) and the factors that inform, undermine, or indeed redefine the sustainable resilience agenda for these territories. With its overreliance on tourism and vulnerability to climate, the Caribbean region finds itself susceptible and in need of an innovative approach in order to survive economically. Contributors to this volume touch on all three sustainability pillars and spanning across many tourism sector considerations, such as product development, stakeholder management, hotel management, marketing and entrepreneurship. By spanning the geography of the Anglophone and Spanish Caribbean this book offers a smorgasbord of conceptual and applied perspectives to researchers in the area of tourism resilience in SIDS. It also presents strategic considerations to public and private sector practitioners in implementing measures to strengthen the competitive positioning of their destinations as they contend with the dynamism of the external and internal environments.

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Tourism for CAPE(c)- Unit 1: Caribbean Tourism Concepts and, Linkages and Sustainable Tourism captures all the relevant content, examples and activities necessary to successfully complete the Unit One CAPE(c) Tourism syllabus. It has a sample research project that should provide adequate guidance for every candidate. For enquiries and assistance with the teaching of the CAPE(c) Tourism syllabus you may contact Jody at 1876-531-0823 or via email at [email protected]. Similar to this book, Tourism for CAPE(c)- Unit 2: Caribbean Product Development, Marketing and Entrepreneurship addresses all the content requirements of the CAPE(c) Tourism Unit Two Syllabus. It has a sample Internal Assessment (SBA) to provide guidance to students and teachers as they conduct their research. This book is filled with relevant examples to help students understand the fundamentals of the Caribbean tourism industry. She has conducted several successful seminars in high schools across Jamaica; she is approachable and always willing to help. Jody has been teaching for 10 years in Jamaica. She is a teacher of History, Sociology, Social Studies and Tourism. She is also an assistant examiner of Sociology and Tourism. Her student, Shanice Morrison was placed first in CAPE(R) Tourism in the Caribbean. Another student, Denecia Allen was placed 9th in Jamaica. Jody is an honours graduate of The University of the West Indies where she studied History Education (B. Ed), later completing a Masters in Teacher Education and Teacher Development (M.A.).