Describes fifteen careers, including announcer, sports director, sales manager, music director, researcher, traffic manager, promotions director, account executive, and chief engineer.

This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising

The most comprehensive career book series available, Opportunities in . . . explores a vast range of professions. Each book offers: The latest information on a field of interest Training and education requirements for each career Salary statistics for different positions within each field Up-to-date professional and Internet resources And much more

Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.

Provides guidelines to research the prospects, rewards and requirements in pursuing a career in the field.