For complete syllabus coverage of the Cambridge International Diplomas. Cambridge International Diploma in Travel and Tourism.This textbook gives complete syllabus coverage and covers topics such as worldwide destinations, customer care, marketing and promotions, travel organisations and visitor services. Travel and Tourism: Standard Level combines case-study materials with a practical approach to preparing for external assessments. Providing students with the skills and knowledge they need to work effectively in a fast-changing environment. Written by experienced subject examiners, key features include authentic case studies and sections on good exam technique.

Travel and Tourism has been written to match the requirements of the Cambridge International Examinations (CIE) Career Award in Travel and Tourism: Standard Level. It is endorsed by CIE. Topics covered in the book include the travel and tourism industries, worldwide destinations, customer care, marketing and promotions, travel organisation and visitor services. The book combines case study materials with a practical approach to preparing for external assessments. It provides students with the skills and knowledge they need to work effectively in a fast changing environment.

This full colour student book gives candidates a further five units to complete the Double Award. It is exactly matched to the specifications of OCR.

Praise and Reviews `The Tourism Society is delighted to be associated with this publication.` - Adrian Clark, Director, The Tourism Society Travel and tourism is one of the fastest growing sectors in the United Kingdom. Budget airlines, the Internet and the growth of specialist holidays have all helped create new opportunities for anyone wanting to work in the travel and tourism industry. Whether it's to work as a holiday rep, a specialist tour guide or with an online travel company, Careers and Jobs in Travel and Tourism provides practical advice on how to gain entry, what qualifications are required and the numerous career possibilities on offer. Illustrated by real life case studies, this book provides: job descriptions and entry routes; training and qualifications; examples of recruitment tests regularly used by the industry; where to look for further information. Complete with listings of useful addresses and helpful Web sites, this book is an ideal starting point for anyone considering a career in travel and tourism.