"First published 2005 by Merrell Publishers Limited."--Colophon.

"Only the true fanatic can identify the marque of every car; for most of us it is the manufacturer's badge that must convey the message of the brand. But why do Ferraris carry a prancing horse? Why are three diamonds sported on every Mitsubishi? What lies behind the circled star of Mercedes-Benz? And what is the meaning of the script-in-oval symbol on Fords? With over 1000 illustrations, this book reveals the secrets behind the genesis and evolution of 125 car logos from around the world, including every significant one currently in use and dozens more classic examples. This is an essential reference source for every car aficionado."--BOOK JACKET.

Search for over 100 car badges with this i-SPY guide. This fun activity book encourages kids to look closely at cars, from Jeep and Fiat to Lamborghini and Lada, in search of i-SPY points. A fun, interactive way to encourage curious children to learn about the world around them. What can you spot? Get i-SPYing with these features: * Vibrant photographs of car badges * Learn about history and origins of different car manufacturers along the way * Points to score from common cars like Subaru (10 points) to top spots such as McLaren (50 points) Children love these fun and fascinating i-SPY activity books - discover over 30 other i-SPY guides in the series!

Michael Burgess investigates the story behind some of the most famous badges and marque names in the automobile world.

The 'I-Spy' books are the perfect way to keep children entertained whilst learning about the world around them.