The Fundraising Feasibility Study It's Not About the Money "This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study. . . . It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign." -John Bloom, Director-Advisory Services RSF Innovations in Social Finance "At last, a book that tells all about a pre-campaign development planning study (aka feasibility study). From the role of the organization and its board to the role of the consultant and development staff, this book documents how readiness is the path to success . . . . If you've always wondered how conclusions are drawn, findings explained, and recommendations developed, read this book. It's all here." -James M. Greenfield, ACFRE, FHP, author, Fund Raising: Evaluating and Managing the Fund Development Process and Fundraising Fundamentals and editor, The Nonprofit Handbook: Fund Raising, Third Edition "The Fundraising Feasibility Study provides fundamental information on one of the most important, if little understood, elements of successful fundraising. Written by a cadre of the most experienced and knowledgeable professionals in the field, it offers insights and useful information that will be valuable to practitioners and scholars alike." -James P. Gelatt, PHD, Professor, Graduate School of Management & Technology University of Maryland University College

Originally published by Stevenson, Inc., this practical resource provides strategies for nonprofit organizations to plan and execute effective and successful capital campaigns and includes helpful resources such as sample charts, forms, and examples from other organizations. Important topics covered include: Steps for preparing a capital campaign Board campaign potential Donor giving potential Consultants Feasibility studies Campaign essentials Campaign slogans Reporting Online promotion Social media Factors that impact campaign success Donor recognition Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

One of the best selling books in its series, Capital Campaigns: Strategies that Work, Third Edition has served as a guide for campaigns of all sizes and configurations from small start-ups to colleges and universities. This book is a practical, hands-on guide to capital campaigns. It covers the field in its entirety and provides a useful, friendly, well-organized resource for novices and experienced professionals alike. Now in its third edition, Capital Campaigns: Strategies that Work, Third Edition has become a standard reference on this topic. It outlines step by step what you need to know to conduct a capital campaign and gets the point across with real life stories about campaigns. Charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign. This reference has also been updated to reflect the most recent trends in capital campaigns and now includes a CD-ROM full of reference material.

Capital Campaigns: Strategies That Work, Fourth Edition serves as an essential guide for capital campaigns of all sizes and configurations, from small start-ups to colleges and universities. Ideal for novices and experienced professionals alike, this practical, hands-on guide is now a standard reference in the field. Since the publication of the last edition, the field of fundraising has undergone a major sea change thanks to widespread use of the internet as a tool for raising capital. This thoroughly revised fourth edition has been updated in every chapter to reflect the current ways of communicating and raising money in this digital era. It offers a new chapter on social media and crowd-sourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaign-ready.

The Second Edition of Capital Campaigns remains the authoritative work on developing plans, strategies, and tactics that will raise funds for capital projects. It details proven methods of preparing for, launching, and completing a successful project. Step-by-step instructions, along with graphs, charts, checklists, and case studies will help make your campaign run smoothly by outlining the entire process from start to finish.