Includes World War One In The Desert Illustration Pack- 115 photos/illustrations and 19 maps spanning the Desert campaigns 1914-1918. This monograph analyzes T.E. Lawrence as a military theorist and campaign planner. It investigates whether Lawrence’s development of his own theory of war assisted him in planning the Arab campaign during World War I. The monograph focuses in four areas. The first section discusses the historical background of Lawrence and the Arab revolt. This section establishes the basis for Lawrence’s understanding of war and of the theater of operations. In addition, it identifies the aims of the Arab revolt and why Arab actions were important to the Allied cause. The second section focuses on Lawrence’s theory of war. This section explains his theory and how he developed it. The third section deals with how Lawrence’s theory addressed the Arab’s ends (desired end state for the war), means (use of the resources available), and ways (the method for employing the means to attain the ends). In a fourth and concluding section. The monograph proposes that T. E. Lawrence’s development of a theory of war did assist him in planning the Arab campaign during World War I. Lawrence’s theory of war accomplished two functions. First. it clarified the past, what had happened in the Arab revolt to that point. Secondly, it helped Lawrence anticipate the future. A future that came to fruition because of Lawrence’s ability to transcend his role as a theorist. Using his theory as a basis, Lawrence carried his rational approach to war into the development of an operational concept, the "war of detachment" and a fighting doctrine to fulfill it. With these means in hand, Lawrence devised a way to employ them. Logically, the way Lawrence devised was a campaign plan designed in accordance with his theory.

This monograph examines Claire Lee Chennault as a military theorist and campaign planner. It inquires whether Chennault’s evolution of a theory of war assisted his planning the China-Burma-India Campaign during World War II. The monograph is divided into four sections. The first section focuses the historical background of Chennault and the war in Southeast Asia, emphasizing the war in China as this is where Chennault preponderantly fought from. In addition, it identifies the aims of the major belligerents of the Sino-Japanese War and why the Chinese actions were important to the Allied cause. The second section explores Chennault’s theory of war. This section explores how he developed his theory of war and the theory itself. The third section analyzes how Chennault’s theory met the Chinese and American ends (desired end state), means (application of the available resources), and ways (resource employment to achieve the ends). The fourth section concludes that Chennault’s theory of war assisted him in planning the China-Burma-India campaign during the Second World War. Two functions precipitated from Chennault’s theory of war. First, his theory clarified the past and the present; notably the Great War and the airpower’s technological evolution. Second, it assisted Chennault to foresee the future. The future was realized because Chennault transcended the theorist role to that of an operational commander. His theory fostered an operational concept, the war of mobility, which developed into a fighting doctrine. With these resources and the invaluable contributions of the Chinese peasants, Chennault devised a method of employment that maximized the contributions from all the means. Chennault rationally created a campaign plan designed according to his theory.

This workbook is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, the Campaign Planner for Promotions and Integrated Marketing Communications, 2e clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in agency teams to complete the workbook activities. Students working in teams will learn about specific agency roles as they create their campaign. Acting as a simulated agency, students provide solutions for a chosen client's promotional problem. Problem solutions involve advertising, public relations and promotional aspects to deliver a truly integrated marketing communications plan. To aid students in the development of campaign objectives, strategies and tactics, a case synopsis featuring Starbucks Coffee is included as an example brand. Finally, students are asked to develop a Plans Book containing their recommendations for a successful campaign.

This thesis analyzes the political role of the German General Staff as well as civil military relations in Germany from the late 19th century until 1933. Specifically, it examines the rise and fall of Kurt von Schleicher. Together with Generals Paul von Hindenburg, Erich Ludendorff, and Wilhelm Groener, Schleicher shaped the politics of the Weimar Republic, right up to the end that he—unintentionally—hastened when his intrigues paved the way for Adolf Hitler’s dictatorship. During World War I, the German army completed its control over the civilian administration and bureaucracy. In the Republic of Weimar 1919–1933, the military remained a powerful governmental player—as the self-anointed protector of the nation against external and internal threats, including democracy. Thus, Germany’s political situation in the winter of 1932–1933 and the activities of the key players stemmed from a long-term anti-democratic socialization process amid an entrenched civil-military imbalance. As the present thesis demonstrates, Schleicher’s life—from his military background to his experience as a member of Prussia’s noble Junker class—coincided with Germany’s tumultuous modernization. The fateful lessons that he drew from this experience ultimately spelled the end of Germany’s first democracy and ushered in the calamity of the Third Reich.

One of the first analyses of the pure art of planning the aerial dimensions of war. Explores the complicated connection between air superiority and victory in war. Focuses on the use of air forces at the operational level in a theater of war. Presents fascinating historical examples, stressing that the mastery of operational-level strategy can be the key to winning future wars. 20 photos. Bibliography.