Campaign It!

Campaign It!
Title Campaign It! PDF eBook
Author Alan Barnard
Publisher Kogan Page Publishers
Pages 232
Release 2012-02-03
Genre Business & Economics
ISBN 0749464216

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This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

Campaign Furniture

Campaign Furniture
Title Campaign Furniture PDF eBook
Author Christopher Schwarz
Publisher
Pages 332
Release 2014-03-07
Genre Furniture design
ISBN 9780985077792

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Combined Federal Campaign

Combined Federal Campaign
Title Combined Federal Campaign PDF eBook
Author United States. Congress. House. Committee on Post Office and Civil Service. Subcommittee on Civil Service
Publisher
Pages 760
Release 1979
Genre Charities
ISBN

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Campaign Boot Camp

Campaign Boot Camp
Title Campaign Boot Camp PDF eBook
Author Christine Pelosi
Publisher Berrett-Koehler Publishers
Pages 254
Release 2007
Genre Business & Economics
ISBN 0979482208

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The daughter of Nancy Pelosi, the nations first female Speaker of the House, offers a guidebook for citizens wanting to enter public service and become involved in their communities, whether through working with nonprofit agencies or seeking election to office.

Campaign Treatise

Campaign Treatise
Title Campaign Treatise PDF eBook
Author Prince C. Akubue
Publisher Partridge Publishing
Pages 108
Release 2017-05-25
Genre Political Science
ISBN 1482889897

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This Treatise is useful for the experienced campaigner and novice alike. It probes beneath the surface and points to the real meaning behind the strategies and secrets of election victory. A written campaign plan, like the plan for building a house, defines the overall political landscape, the strategy and resources required to get to Election Day. As with construction plans, this Campaign Treatise should serve as a guide to be referred to when questions arise.

Political Campaign Communication

Political Campaign Communication
Title Political Campaign Communication PDF eBook
Author Judith S. Trent
Publisher Rowman & Littlefield
Pages 452
Release 2008
Genre Political Science
ISBN 9780742553033

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Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Issues of Political Marketing

Issues of Political Marketing
Title Issues of Political Marketing PDF eBook
Author Miloš Gregor
Publisher Taylor & Francis
Pages 162
Release 2024-08-30
Genre Business & Economics
ISBN 1040117775

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Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.