This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1952.

In a major reassessment of modern conservatism, noted historian Kathryn S. Olmsted reexamines the explosive labor disputes in the agricultural fields of Depression-era California, the cauldron that inspired a generation of artists and writers and that triggered the intervention of FDR's New Deal. Right Out of California tells how this brief moment of upheaval terrified business leaders into rethinking their relationship to American politics--a narrative that pits a ruthless generation of growers against a passionate cast of reformers, writers, and revolutionaries. Olmsted reveals how California's businessmen learned the language of populism with the help of allies in the media and entertainment industries, and in the process created a new style of politics: corporate funding of grassroots groups, military-style intelligence gathering against political enemies, professional campaign consultants, and alliances between religious and economic conservatives. The business leaders who battled for the hearts and minds of Depression-era California, moreover, would go on to create the organizations that launched the careers of Richard Nixon and Ronald Reagan. A riveting history in its own right, Right Out of California is also a vital chapter in our nation's political transformation whose echoes are still felt today.

American Fascism and the New Deal demonstrate how fascist ideas gained popularity in the Associated Farmers of California during the 1930s and 40s. It shows that the politics of the intervening decades created economic and political policies that planted the seeds for these fascist ideas by forming alliances between the corporate-private realm and the state-public realm. These same alliances made FDR and subsequent political figures rethink the direction they wanted to take American democracy. Through a careful analysis of the Associated Farmers of California, Nelson A. Pichardo Almanzar and Brian Kulik show how the AFC formed positions in direct alliance with fascist ideas, but also why these ideas resonate with so many people even to this day. The analysis presented in American Fascism and the New Deal will be of particular interest to sociologists, especially social movement theorists; Chicana/o studies scholars; political scientists; business ethicists; and historians.

This agricultural history explores the transformation of the Santa Clara Valley over the past one hundred years from America's largest fruit-producing region into the technology capital of the world. In the latter half of the twentieth century, the region's focus shifted from fruits—such as apricots and prunes—to computers. Both personal and public rhetoric reveals how a sense of place emerges and changes in an evolving agricultural community like the Santa Clara Valley. Through extensive archival research and interviews, Anne Marie Todd explores the concepts of place and placelessness, arguing that place is more than a physical location and that exploring a community's sense of place can help us to map how individuals experience their natural surroundings and their sense of responsibility towards the local environment. Todd extends the concept of sense of place to describe Silicon Valley as a non-place, where weakened or disrupted attachment to place threatens the environment and community. The story of the Santa Clara Valley is an American story of the development of agricultural lands and the transformation of rural regions.

Clemens sheds new light on how farmers, workers, and women invented strategies to circumvent the parties. Voters learned to monitor legislative processes, to hold their representatives accountable at the polls, and to institutionalize their ongoing participation in shaping policy. Closely analyzing the organizational politics in three states -- California, Washington, and Wisconsin -- she demonstrates how the political opportunity structure of federalism allowed regional innovations to exert leverage on national political institutions.

Review: "Study of the Mexican population of Upper California especially around San Juan Capistrano. Addresses culture, economics, and social life"--Handbook of Latin American Studies, v. 58.

California is a region of rich geographic and human diversity. The Elusive Eden charts the historical development of California, beginning with landscape and climate and the development of Native cultures, and continues through the election of Governor Gavin Newsom. It portrays a land of remarkable richness and complexity, settled by waves of people with diverse cultures from around the world. Now in its fifth edition, this up-to-date text provides an authoritative, original, and balanced survey of California history incorporating the latest scholarship. Coverage includes new material on political upheavals, the global banking crisis, changes in education and the economy, and California's shifting demographic profile. This edition of The Elusive Eden features expanded coverage of gender, class, race, and ethnicity, giving voice to the diverse individuals and groups who have shaped California. With its continued emphasis on geography and environment, the text also gives attention to regional issues, moving from the metropolitan areas to the state's rural and desert areas. Lively and readable, The Elusive Eden is organized in ten parts. Each chronological section begins with an in-depth narrative chapter that spotlights an individual or group at a critical moment of historical change, bringing California history to life.