In COLLEGE MATHEMATICS FOR THE MANAGERIAL, LIFE, AND SOCIAL SCIENCES, Soo T. Tan provides an accessible yet accurate presentation of mathematics combined with just the right balance of applications, pedagogy, and technology to help students succeed in the course. The new Sixth Edition includes highly interesting current applications and exercises to help stimulate student motivation. An exciting new array of supplements provides students with extensive learning support so instructors will have more time to focus on teaching core concepts.

Reflecting Cengage Learning's commitment to offering value for students, this new hybrid edition features the instructional presentation found in the full text while delivering all of end-of-section exercises online in Enhanced WebAssign. Access to Enhanced WebAssign includes the new media-rich Cengage YouBook, giving you an interactive learning experience with the convenience of a text that is both brief and affordable. MATHEMATICAL APPLICATIONS FOR THE MANAGEMENT, LIFE, AND SOCIAL SCIENCES, 10th Edition, is intended for a two-semester applied calculus or combined finite mathematics and applied calculus course. The book's concept-based approach, multiple presentation methods, and interesting and relevant applications keep students who typically take the course--business, economics, life sciences, and social sciences majors--engaged in the material. This edition broadens the book's real-life context by adding a number of environmental science and economic applications. The use of modeling has been expanded, with modeling problems now clearly labeled in the examples. Also included in the Tenth Edition is a brief review of algebra to prepare students with different backgrounds for the material in later chapters.

This book develops the mathematical tools essential for students in the life sciences to describe interacting systems and predict their behavior. From predator-prey populations in an ecosystem, to hormone regulation within the body, the natural world abounds in dynamical systems that affect us profoundly. Complex feedback relations and counter-intuitive responses are common in nature; this book develops the quantitative skills needed to explore these interactions. Differential equations are the natural mathematical tool for quantifying change, and are the driving force throughout this book. The use of Euler’s method makes nonlinear examples tractable and accessible to a broad spectrum of early-stage undergraduates, thus providing a practical alternative to the procedural approach of a traditional Calculus curriculum. Tools are developed within numerous, relevant examples, with an emphasis on the construction, evaluation, and interpretation of mathematical models throughout. Encountering these concepts in context, students learn not only quantitative techniques, but how to bridge between biological and mathematical ways of thinking. Examples range broadly, exploring the dynamics of neurons and the immune system, through to population dynamics and the Google PageRank algorithm. Each scenario relies only on an interest in the natural world; no biological expertise is assumed of student or instructor. Building on a single prerequisite of Precalculus, the book suits a two-quarter sequence for first or second year undergraduates, and meets the mathematical requirements of medical school entry. The later material provides opportunities for more advanced students in both mathematics and life sciences to revisit theoretical knowledge in a rich, real-world framework. In all cases, the focus is clear: how does the math help us understand the science?

Tan provides an accurate, accessible presentation of mathematics combined with just the right balance of applications, pedagogy, and technology to help students succeed.

Calculus for Business, Economics, and the Social and Life Sciences introduces calculus in real-world contexts and provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, the life sciences, and the social sciences. The new Ninth Edition builds on the straightforward writing style, practical applications from a variety of disciplines, clear step-by-step problem solving techniques, and comprehensive exercise sets that have been hallmarks of Hoffmann/Bradley's success through the years.

Utilizing a clear, concise writing style, and a use of relevant, real world examples, Soo Tan introduces abstract mathematical concepts with his intuitive approach that brings abstract ideas to life.

Author Soo Tang Tan knows that students majoring in business, management, economics, and the social and life sciences appreciate understanding how the math they are learning relates to their future careers. So Tan has filled this Fourth Edition of Calculus for the Managerial, Life and Social Sciences with a wealth of new applications and examples drawn from newspapers and magazines. It is this real-life, problem-solving approach that makes calculus easier to understand. Tan's concise, inviting writing style and the wide variety of helpful in-text learning features augments this text's user-friendly feel. Wherever possible the author uses an intuitive approach to present new mathematical concepts. Results are often presented informally--without compromising the mathematical content and accuracy--to help students understand new material.