This fascinating selection of photographs traces some of the many ways in which chocolate production has changed and developed over the last century

The extraordinary and dramatic story of the chocolate pioneers—as told by one of the descendants of the Cadbury dynasty—ending with Kraft’s recent takeover of the empire. With a cast of characters straight from a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties—the Lindts, Frys, Hersheys, Marses and Nestlés—through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would storm every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: the Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant, yet her husband was moved by the Cadburys’ tradition of philanthropy. Each company was a product of its unique time and place, yet all of them shared one thing: they want to make the best chocolate in the world. Chocolate Wars divulges the visions and ideals that inspired these royal chocolate families and, above all, the mouth-watering chocolate concoctions they created that have driven a global transformation of one of our favourite treats. And with the recent purchase of Cadbury’s by mega–food manufacturer Kraft, the story is brought rapidly into the present.

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.

A deliciously illustrated historical tour of England’s “chocolate city.” In the nineteenth century, York was renowned for confectionery—particularly chocolate. Treats like Kit Kat, Fruit Gums, All Gold, and Butterkist were made by York companies Rowntree’s, Terry’s, and M.A. Craven and Son. This new book is the first to chart the history of chocolate and confectionery manufacture and marketing by York companies, from their origins in the eighteenth century through to recent takeovers by Nestle, Tangerine, and Kraft. Revolutionary new products such as Easter eggs in the 1870s and chocolate assortments in the 1890s are covered—along with such crucial turn-of-the-century developments as milk chocolate and the chocolate bar. The significance to the industry of the Quaker movement is discussed, along with an examination of the impact of the world wars and the intervening depression. Fully illustrated throughout, this book provides both an enlightening view of the chocolate industry—from production, quality control, distribution, and marketing to packaging, design, and branding—as well a tasty morsel of British history.

A chronicle of confectionaries throughout the centuries—from honeycombs to Haribo. “There is much to get your teeth into within these pages.” —Best of British Magazine We all remember sweets—objects of pure delight and the endless cause of squabbles, fights even, hoarding and swapping; a chance to gorge, suck, crunch, and chew. But they’re by no means just a nostalgic thing of days past, and it’s not only children who love and devour sweets—gobstoppers, bulls eyes, licorice, seaside rock, bubble gum, and the like; grown-ups of all ages are partial to a good humbug, or a lemon sherbet or two—in the car, (annoyingly) at the cinema or while out walking—wherever and whenever, the sweet is there, the sweet delivers and the sweet rarely disappoints. Sweets then are ubiquitous and enduring; they cross age, culture, and gender boundaries and they have been around, it seems, forever. This book tells the story of sweets from their primitive beginnings to their place today as a billion-pound commodity with its sophisticated, seductive packaging and sales, advertising and marketing. It explores the people’s favorites, past and present; but there is also a dark side to sweets—and this book does not shy away from the deleterious effect on health as manifested in obesity, tooth decay, and diabetes. It delves into sweet and candy shops in supermarkets and markets, retro sweet shops, fudge makers, vintage sweets online, sweet manufacturing, chocolate, the grey line between sweets and “medicines” ancient and modern. It goes round the world unwrapping sweets from different countries and cultures and it examines how immigrants from all nations have changed our own sweet world.

This fascinating selection of photographs traces some of the many ways in which the confectionery industry in Yorkshire has changed and developed over the last century

The Rowntree family, especially Henry and the younger Joseph Rowntree are, along with the Fry’s, Cadbury’s, Mars and Terry’s, synonymous with the birth and growth of the chocolate industry in Britain. Between them, they were the chocolate industry in Britain. This book charts the fascinating story behind the birth and development of the chocolate empire that was Rowntrees. Background information to this astonishing business comes by way of chapters on the early history of the Rowntrees, contemporary York, the relationship between Quakers and chocolate, and the Tuke family – without whom there would have been no Rowntrees, and no Kit Kats. Henry, it is usually forgotten, was the founder of Rowntree’s – he made the momentous decision to sign the deal with the Tukes and we join him in those very early days of the fledgling company and watch how he helped it through some very dark, and sometimes humorous, times in what was then a very shambolic set up – cash strapped and making it up as the company lurched from crisis to crisis. Joseph, his elder brother, it was, who became the driving force to eventual global success, mixing his hectic business life with acts of compassion and a benevolent management model, all of which paved the way for decent wages, pensions, insurance and mutual respect in the workplace. Charity work extended beyond the factories to lift workers and others out of the slums of York to a life in a healthy model village, to provide a good social life, an extensive park, swimming pool and education for children and adults. More context is given with chapters on Joseph’s relentless industrial espionage, the advancements in chocolate production and 20th century rivals in the domestic and export markets, and mergers and acquisitions. Rowntree’s role in the two world wars is also covered along with the struggle Joseph Rowntree had accepting the importance of advertising. Altogether this book gives two fascinating biographies of two exceptional and driven brothers who came together to form one of our greatest companies - producing some of our best loved confectionery products.