Cable television is arguably the dominant mass media technology in the U.S. today. Blue Skies traces its history in detail, depicting the important events and people that shaped its development, from the precursors of cable TV in the 1920s and '30s to the first community antenna systems in the 1950s, and from the creation of the national satellite-distributed cable networks in the 1970s to the current incarnation of "info-structure" that dominates our lives. Author Patrick Parsons also considers the ways that economics, public perception, public policy, entrepreneurial personalities, the social construction of the possibilities of cable, and simple chance all influenced the development of cable TV. Since the 1960s, one of the pervasive visions of "cable" has been of a ubiquitous, flexible, interactive communications system capable of providing news, information, entertainment, diverse local programming, and even social services. That set of utopian hopes became known as the "Blue Sky" vision of cable television, from which the book takes its title. Thoroughly documented and carefully researched, yet lively, occasionally humorous, and consistently insightful, Blue Skies is the genealogy of our media society.

In this book the author asks how new technologies can be organized to operate in the public's interest, and addresses the problem this question poses when applied to cable technology. Contents: List of Tables and Figures; Acknowledgements; Problems in Cable Communication Policy; Public Interests and Cable Communications; Explanations for Cable Community Interest Policies: Three Pure Types; An Empirical Examination of Explanations for Cable Community Interest Policies; An Organizational Explanation; Examining the Organizational Model; Regulating Cable Communications; Conclusions and Recommendations; Appendix: Variable Names, Definitions, and Sources; Bibliography; Index.

The Telecommunications Act of 1996 and the Federal Communications Commission's Local Competition Order are just two examples of the continuing monumental and far-reaching changes occurring throughout the telecommunications industry. At the 1996 Telecommunications Policy Research Conference (TPRC) -- an annual forum for dialogue among scholars and the policymaking community on a wide range of telecommunications issues -- leading industry and academic researchers presented results of their research and insights in key areas of activity, including: *interconnection and competition; *Internet growth and commerce; *Internet regulation and control; and *the political economy of telecommunications regulation. The best of the 1996 TPRC papers are included here, representing the forefront of research in the telecommunications industry. The third in an annual LEA series of volumes based on this important conference, this collection reflects the rapid economic, technological, and social development of telecommunications. It also reflects the current state of research thinking on this issue and provides a foundation for further telecommunications policy analysis.