"Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news. People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories. To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media narratives. Horses Can Fly offers powerful and insightful ways to engage with customers, investors and community by riding the waves of disruption in media. ? Recent research on trends and developments that will impact media and corporate stakeholders in India. ? Analyses new media and changing story formats ? Six Step Process for Effective Crisis Communication ? Engagingly anecdotal with short, interesting caselets Whether you are a Business Leader OR a Young Entrepreneur OR a PR practitioner, Horses Can Fly is your go-to-guide to build Winning PR Strategies in disruptive markets. "

This book explores a neglected dimension - the role of management interventions in development programs. It investigates two basic questions: what are the management and institutional interventions associated with successful development programs? what lessons can we learn from their experience?

Sometimes folklores are more than just "old folktales". What started out to be a nightmare turned out to be an extraordinary adventure for Aliya, her father and the villagers. To know what happened next, Read on, Aliya "Heroic Little Girl".

As economic crises, growing inequality and climate change prompt a global debate on the meaning and trajectory of development, increasing attention is focusing on 'social and solidarity economy' as a distinctive approach to sustainable and rights-based development. While we are beginning to understand what social and solidarity economy is, what it promises and how it differs from 'business as usual', we know far less about whether it can really move beyond its fringe status in many countries and regions. Under what conditions can social and solidarity economy scale up and scale out - that is, expand in terms of the growth of social and solidarity economy organizations and enterprises, or spread horizontally within given territories? Bringing together leading researchers, blending theoretical and empirical analysis, and drawing on experiences and case studies from multiple countries and regions, this volume addresses these questions. In so doing, it aims to inform a broad constituency of development actors, including scholars, practitioners, activists and policy makers.

Millets-2023: A Transdisciplinary approach to its Resurgence and Sustainability endeavours to explore the multifaceted world of millets. The book aims to highlight the nutritional, agricultural, environmental, and socio-economic dimensions of millets. With millets gaining increasing recognition as a sustainable and nutritious food source, the compilation of insightful research papers could be a significance resource for researchers, policymakers, and enthusiasts alike. The topics encapsulated through various research papers touch upon diverse aspect, viz. Socio-cultural, Economic, Geographical and Historical Aspects of Millets, Bio-prospecting and Innovative Sustainable Cultivation Techniques for Millets, Millets Sustainable Solution to Food Security, Entrepreneurship, Start-Ups, Product Development and Marketing Strategies and GO’s, NGO’s and Policies. In other words, the book presents manifold standpoints, providing a well-rounded view of millets and their potential. It emphasizes the importance of integrating millets into mainstream agriculture and food systems to address global challenges such as malnutrition, climate change, and sustainable development. Millets-2023 is a must-read for anyone seeking a comprehensive understanding of millets and their potential impact on nutrition, agriculture, environment, and socio-economic development.

Though entrepreneurship has been studied for decades, in recent years, the study of “rural entrepreneurship” has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research. Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.