The preeminent guide to business schools is bigger and better than ever, delivering the latest ratings compiled by more than 14,000 recent graduates and corporate recruiters.

Previously published as A Business Week Guide; The Best Business Schools. Annotation copyright by Book News, Inc., Portland, OR

Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instructiondoctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instructioncontent, style, textbook features, and the street smarts needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketingfrom full professor to occasional adjunctwill find this book invaluable for making the most of your ability to teach business-to-business marketing.

The #1 source for the best in business schools across the country and worldwide The preeminent guide to business schools is now bigger and better than ever. Here is the only business school guide that delivers the latest ratings of the schools by the people who know them best--nearly 17,000 recent graduates and corporate recruiters. BusinessWeek Guide to the Best Business Schools, Seventh Edition, features coverage of the top 30 business schools plus 20 runners-up and seven notable international M.B.A. programs. For this new edition, BusinessWeek has increased the number of schools, students, and corporate recruiters surveyed, making its rankings stronger and more authoritative than ever. It includes all-new data on how the best schools compare; hints on up-and-coming schoolsthose that may be at the top of everyone's list in just a few years; insider tips on GMAT prep courses and the application process; and complete E-mail and website addresses. These are just a few of the reasons that the book the Times of London called "the Bible for prospective business school students in the U.S. and abroad" will continue to be the first choice of prospective business school students. This all-new edition now features: More schools ranked More schools, students, and recruiters surveyed All-new data comparing top schools Expanded rankings including a brand new ranking measuring each school's "intellectual capital"

The preeminent guide to business schools is bigger and better than ever, delivering the latest ratings compiled by more than 14,000 recent graduates and corporate recruiters.