Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.

Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.

A team of internationally respected scholars identify and explore how philosophical reflections on travelling and landscapes have shaped East Asian aesthetics and religion.

An exhaustive guide detailing the the intricacies of the magazine publishing industry while describing the career opportunities available--and the strategies needed to land a job in the business.

This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.

Sal Marino, Chairman and CEO of Penton Publishing, has been the prime force in building one of the world's major business magazine companies, while at the same time enhancing the image and professionalism of the entire business publishing industry. This book is an inspiration and a challenge for his colleagues and competitors. In it, he has pulled together a career's worth of ideas and insights that have impacted the growth and profitability of business magazine publishing. Management: Publishing is a "people" business. Marino tells how to search out and develop the characteristics that make a good publisher great. Editorial: Proving that "the magazine that serves its readers first serves its advertisers best", Marino explains how any magazine's success ultimately depends on the quality and direction of its editorial pages. Selling: Marino offers a gold mine of ideas on how to sell ad space and make advertisers sign up for more. Promotion: An award-winning creative talent, Marino shares the lessons he has learned on generating ideas and putting together promotions that pull in more subscribers and increase the value of advertising. Quality: A firm believer that no magazine can survive without a strong commitment to quality, Marino explains how to achieve excellence in every aspect of magazine publishing. Outspoken, witty, thoughtful and provocative, Sal Marino will bring you inside the dynamic world of business magazine publishing, with a wealth of ideas that are shaping the future of his profession.

This text is targeted specifically to the millions of Americans in business. The authors advise readers to start in the industry they're working in now, drawing on their knowledge, background and contacts as a solid base from which to launch a part-time or full-time career.