Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining current and future trends related to management and technological adoption, from digital business strategy and industry 5.0, changing consumer behaviour and sustainability to marketing, ethics, data security, and much more.

Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining current and future trends related to management and technological adoption, from digital business strategy and industry 5.0, changing consumer behaviour and sustainability to marketing, ethics, data security, and much more.

Strategy, Leadership and AI in the Cyber Ecosystem investigates the restructuring of the way cybersecurity and business leaders engage with the emerging digital revolution towards the development of strategic management, with the aid of AI, and in the context of growing cyber-physical interactions (human/machine co-working relationships). The book explores all aspects of strategic leadership within a digital context. It investigates the interactions from both the firm/organization strategy perspective, including cross-functional actors/stakeholders who are operating within the organization and the various characteristics of operating in a cyber-secure ecosystem. As consumption and reliance by business on the use of vast amounts of data in operations increase, demand for more data governance to minimize the issues of bias, trust, privacy and security may be necessary. The role of management is changing dramatically, with the challenges of Industry 4.0 and the digital revolution. With this intelligence explosion, the influence of artificial intelligence technology and the key themes of machine learning, big data, and digital twin are evolving and creating the need for cyber-physical management professionals. - Discusses the foundations of digital societies in information governance and decision-making - Explores the role of digital business strategies to deal with big data management, governance and digital footprints - Considers advances and challenges in ethical management with data privacy and transparency - Investigates the cyber-physical project management professional [Digital Twin] and the role of Holographic technology in corporate decision-making

"Computer Applications in Management: Integrating Technology and Business Strategies" is an authoritative guide that navigates the intersection of technology and management practices, offering a comprehensive overview for students, professionals, and leaders in the business domain. Starting with an introduction to computer applications in management, the book delves into the definition, scope, and historical evolution of business computing, emphasizing its pivotal role in enhancing efficiency, productivity, and strategic decision-making in modern management. It systematically explores the intricacies of information systems, including types such as Transaction Processing Systems (TPS), Management Information Systems (MIS), and Decision Support Systems (DSS), highlighting their indispensable role in data analysis and decision-making processes.

This open access book proposes a novel approach to Artificial Intelligence (AI) ethics. AI offers many advantages: better and faster medical diagnoses, improved business processes and efficiency, and the automation of boring work. But undesirable and ethically problematic consequences are possible too: biases and discrimination, breaches of privacy and security, and societal distortions such as unemployment, economic exploitation and weakened democratic processes. There is even a prospect, ultimately, of super-intelligent machines replacing humans. The key question, then, is: how can we benefit from AI while addressing its ethical problems? This book presents an innovative answer to the question by presenting a different perspective on AI and its ethical consequences. Instead of looking at individual AI techniques, applications or ethical issues, we can understand AI as a system of ecosystems, consisting of numerous interdependent technologies, applications and stakeholders. Developing this idea, the book explores how AI ecosystems can be shaped to foster human flourishing. Drawing on rich empirical insights and detailed conceptual analysis, it suggests practical measures to ensure that AI is used to make the world a better place.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The research surrounding artificial intelligence (AI) is vast and quite diverse in both its applied and theoretical fields. AI tools and techniques, such as machine learning, data mining, neural networks, and advanced analytics, are evolving at a high speed, creating a consistent need for updated research. This is especially relevant with frequent developments for the application of AI technology in many science and industry sectors. This rapid expansion created a need for research that focuses on the questions surrounding the development of AI such as ethical issues, responsible AI methods and applications, and its widespread implementation. Within the answers to these questions is the prevailing notion that AI should be accountable, explainable, transparent, and fair for all organizations and individuals. Responsible AI and Ethical Issues for Businesses and Governments widens the understanding of AI outside of the “narrow” technical perspective to a broader viewpoint that embraces the links between AI theory, practice, and policy. The chapters in this book discuss the basic philosophical and conceptual foundations of AI and explores the responsible application of AI tools and methods, the moral aspects of AI, practical issues, and responsible AI implementation across a range of industries. While highlighting topics that include digital transformation, ethical competence, information literacy in AI, and the interaction between AI and humans, this book is ideally designed for IT specialists, technology developers, technologists, ethicists, practitioners, stakeholders, academicians, students, and researchers who are interested in learning more about the ethical and responsible use of AI.