This book aims to reconstruct the activities of enterprises and individuals over two decades in one developing country (Hungary), within and across four politico-economic domains (agriculture, infrastructure/construction, commerce, and manufacturing), from the initial Stalinist obsession with heavy industry through later reforms paying greater attention to profitable farming and the provision of abundant consumer goods. It provides hundreds of grounded, granular stories for reflection, as reported by actors and direct observers, ranging from innovation and improvisation to obstruction, failure, and fraud. Further, it offers an otherwise-unobtainable close encounter with another world, familiar in some respects while amazingly peculiar in others.The social history of enterprise and work in postwar Central European nations “building socialism” has long been underdeveloped. Through extensive macro-level research on planning and policy in Hungary, Poland, Czechoslovakia, and other Bloc countries, a grand narrative has been framed: reconstruction and breakneck industrialization under Soviet tutelage; then eventual mismanagement, stagnation and crisis, leading to collapse. This book seeks to explore what socialism actually looked like to those sustaining (or enduring} it as they faced forward into an unknowable future, to assess how and where it did (or didn’t) work, and to recount how ordinary people responded to its opportunities and constraints. This study will appeal to readers interested in a understanding how businesses worked day-to-day in a planned economy, how enterprise practices and technological strategies shifted during the first postwar generation, how novice managers and technicians emerged during rapid industrialization, how peasants learned to farm cooperatively, how organizations improvised and adapted, how political purity and practical expertise contended for control, and how the controversies and convulsions of the postwar decades shaped a deeply flawed project to “build socialism.”

This study aims to reconstruct the activities of enterprises and individuals over two decades in one developing country (Hungary), within and across four politico-economic domains (agriculture, infrastructure/construction, commerce, and manufacturing), from the initial Stalinist obsession with heavy industry (Volume 1: Creating the Theft Economy, 1945-1957) through later reforms paying greater attention to profitable farming and the provision of abundant consumer goods (Volume 2: From Chaos to Contradiction, 1957-1972, forthcoming 2023). It provides hundreds of grounded, granular stories for reflection, as reported by actors and direct observers, ranging from innovation and improvisation to obstruction, failure, and fraud. Further, it offers an otherwise-unobtainable close encounter with another world, familiar in some respects while amazingly peculiar in others. The social history of enterprise and work in postwar Central European nations “building socialism” has long been underdeveloped. Through extensive macro-level research on planning and policy in Hungary, Poland, Czechoslovakia, and other Bloc countries, a grand narrative has been framed: reconstruction and breakneck industrialization under Soviet tutelage; then eventual mismanagement, stagnation and crisis, leading to collapse. This book seeks to explore what socialism actually looked like to those sustaining (or enduring} it as they faced forward into an unknowable future, to assess how and where it did (or didn’t) work, and to recount how ordinary people responded to its opportunities and constraints. This study will appeal to readers interested in understanding how businesses worked day-to-day in a planned economy, how enterprise practices and technological strategies shifted during the first postwar generation, how novice managers and technicians emerged during rapid industrialization, how peasants learned to farm cooperatively, how organizations improvised and adapted, how political purity and practical expertise contended for control, and how the controversies and convulsions of the postwar decades shaped a deeply flawed project to “build socialism.”

This book breaks new ground, taking business history where it has only reluctantly gone in the past. The introduction reviews the small, but growing, literature, based on fresh archival materials, which investigates the history of business organisation in the Global East, or the Second World in the Cold War. It argues that there is already a great variety of approaches that go beyond the view of the Soviet-style firm as primarily a production function. Focusing on East Germany and Yugoslavia, seven chapters showcase new directions in the field, and demonstrate that the combination of business history with other historical and disciplinary approaches can help unpack the diversity of historical experiences, explain geographical variances, and offer new avenues for synthesis. The volume’s exploration of different historical eras, including those of postwar reconstruction, through globalisation, to transformation, also shows that the Global East should not be treated as disconnected from the rest of the world, but as part of wider, global trends. As such, the volume makes a plea for the utility of studying the Global East to business history and the utility of business history to the study of the Global East. The chapters in this book were originally published as a special issue of Business History.

A historical anthropology of material transformations of homes in Hungary from the 1950s o the 1990s. Material culture in Eastern Europe under state socialism is remembered as uniformly gray, shabby, and monotonous—the worst of postwar modernist architecture and design. Politics in Color and Concrete revisits this history by exploring domestic space in Hungary from the 1950s through the 1990s and reconstructs the multi-textured and politicized aesthetics of daily life through the objects, spaces, and colors that made up this lived environment. Krisztina Féherváry shows that contemporary standards of living and ideas about normalcy have roots in late socialist consumer culture and are not merely products of postsocialist transitions or neoliberalism. This engaging study decenters conventional perspectives on consumer capitalism, home ownership, and citizenship in the new Europe. “A major reinterpretation of Soviet-style socialism and an innovative model for analyzing consumption.” —Katherine Verdery, The Graduate Center, City University of New York “Politics in Color and Concrete explains why the everyday is important, and shows why domestic aesthetics embody a crucially significant politics.” —Judith Farquhar, University of Chicago “The topic is extremely timely and relevant; the writing is lucid and thorough; the theory is complex and sophisticated without being overly dense, or daunting. I thoroughly enjoyed reading it.” —Brad Weiss, College of William and Mary

This accessible account of the post-communist transformation of Hungarian companies raises several important questions. How did the transition from planned economy to free market work in practice? What are the main issues now facing Hungarian business? The authors look at the ways in which a cross-section of Hungarian companies and their managers have faced the challenges of the free market system. Containing several contemporary case studies and based upon a major research project this book provides a fascinating insight into the challenges facing modern Hungary.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1971.