This step-by-step guide shows how to enhance fortune through the cultivation of new friendships and relationships while enjoying the game readers love to play. It tells how to properly structure a golf game so that it becomes both the ideal setting to create and promote deals, both small and large.

Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels. With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices. This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.

Gary Player's Black Book contains fifty questions and detailed responses from eighteen-time major winner Gary Player. The book, divided into three parts, focuses on specific scenarios and problems that arise in golf, life, and business. In the first section on golf, topics include putting, scoring, etiquette, the mental side of the game, and fitness and nutrition. In the section on life, Player, the father of six and grandfather to twenty-two, addresses issues such as parenting, who to turn to when in need of advice, and more. Finally, in the section on business, he details how to deal with competition, among other topics. Player responds to questions such as: • Golf: How do I play a bunker shot from a plugged lie? • Life: I feel like I’ve lost the passion for what I do. How do I get that back? • Business: When people criticize my work I take it very personally. How do you handle criticism? The 2012 recipient of the PGA Tour Lifetime Achievement Award, Player draws from both on and off the course experiences dealing with competitors, businesspeople, and family. In doing so, he offers a unique glimpse into handling adversity with regard to these relationships. The advice that he offers is invaluable to fans of all ages.

A champion golfer and CEO of the Great White Shark corporation traces his rise from a teenage caddy to a three-time PGA winner while discussing how to apply strategies learned on the course to a business career.

What does your golf swing have to do with your success in business and life? Everything-- if you know the three powerful secrets of Conscious Golf. While working with more than 1,000 executives over the past 30 years, best-selling author and noted executive coach Gay Hendricks discovered that the secrets of success in golf, business and life are one and the same. Conscious Golf reveals those practical secrets to you clearly and simply so that you can play better golf, be more successful in your work and enjoy a daily life free of stress. Conscious Golf shows you, step-by-step, how to put these life-changing secrets to work on the golf course and in the business world. Through vivid examples drawn from his consulting practice, Hendricks guides you through the process of applying this practical wisdom to the real-world challenges that confront you in the game of golf and the business of your life. Conscious Golf gives you three radically innovative insights into how golf and business actually work. When you understand the impact of those insights-- and see how they affect every moment of your day-- your golf game and your work life will skyrocket out of the ordinary and into a new zone of clarity, fulfillment and self-renewing forward momentum.

“Arnold Palmer helped me become a better man, a more devoted husband, loving father, effective coach, and successful business executive.” Most people think of Arnold Palmer as the King of Golf. But for more than a quarter century, Brad Brewer has known and observed Palmer in the roles of employer, business partner, teacher, competitor, father, grandfather, philanthropist, and global celebrity. Above all, Arnold Palmer is Brad’s friend and mentor, a man whose character both on and off the links has taught Brad how to be a winner in life at large as well as at golf. Now Brad passes on the wisdom that he and others have learned from the King of Golf. Mentored by the King shares with you the true stories of other golfers who have competed with Palmer through the years, as well as Brad’s personal accounts of traveling, working, and just hanging out with Arnold. Best of all, though, this book lets you learn from the winning attitude and approach of the Legend, Arnold Palmer, in golf, business, and life. The secrets shared in Mentored by the King include: • some deceptively simple principles that can change your life • the magnetic attraction of excellence • the power of an optimistic outlook • why risking big is the ticket to living even bigger • the life force of victory: persistence • ... and plenty more. These quick, easy-to-read chapters let you step inside the mind and life of the King, Arnold Palmer, to glean insights that can boost you own trajectory toward a successful, satisfying life.